Advertising term papers, pg.7

A review of the study "The Effectiveness of Direct Response Radio Commercials" by Verhoef, et al.

Investigates if a cradle-to-cradle zero risk strategy is suitable for a top advertising agency as presented in the case of the Chrysler's advert "Coming Home" produced by Fallon.

An analysis of how magazine marketing reflects and affects women's images of themselves.

An examination of the value of advertising to publicly traded construction companies.

An exploration of unhealthy food advertising to children.

A look at the basic biology of information processing and how it works in advertising.

A look at the effects of advertising on university students.

New York Life Insurance's last-page advertisement in TIME magazine caught my eye as an example of advertising rhetoric that makes expert use of ethos, pathos, and, to a lesser extent, logos, to entice its target audience into making a purchase. The ...

A look at a Diet Coke advertisement and the devices it uses to persuade.

A look at the role of celebrity culture in luxury fashion product marketing.