The Effects of Media Persuasion on the Young Research Proposal

The Effects of Media Persuasion on the Young
Proposes a study that analyzes the effects of media advertising on pre-teens, teens, and young adults.
# 120306 | 1,280 words | 7 sources | APA | 2009 | US
Published on Jun 09, 2010 in Communication (Mass Media) , Advertising (General)


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Description:

This paper proposes a longitudinal study to analyze the degree to which media advertisements affect pre-teens, teenagers and young adults. This paper provides details about the proposed study, which, over a course of several years, asks 225 seventh graders to complete a questionnaire that concentrates on the amount of exposure the individual has to advertising, and how they perceive the images they see. The paper explains that the same group of students will complete the questionnaire every year at the same time up through their last year at an institution of higher education, making the age range for this study approximately 12 to 22. The paper concludes that, ultimately, the questionnaire will measure how influential advertisements are in causing each individual's self perception and view of marketing tactics to alter over a course of several years.

Outline:
Method
Participants
Design
Procedure
Results
Discussion
References

From the Paper:

"Each participant will be given a questionnaire to complete during the beginning of his/her seventh grade year. It will be given in a classroom setting in groups of 25, with each participant seated at his/her own desk. One hour will be allotted for completion of the questionnaire. The questionnaire will focus on how much media advertisement exposure each individual has and the perception that each individual develops toward the "ideal" within American society as a result of the exposure. It will measure many factors, including whether there is a significant amount of students that believe most people do or should look like the celebrities and models used for advertising, thus making it possible to discover a false consensus effect based on actual percentages of Americans who look like celebrities and models. In addition, the questionnaire will explore the effect of how influential certain ads are in appearing truthful and realistic in terms of product reliability. After a year, the students will complete the same questionnaire in the same setting and for the following years afterwards until they have completed their final year of higher education. They will take it again in order to obtain several separate sets of results from the same group of people."

Sample of Sources Used:

  • Boush, D. M., Friestad, M., & Rose, G. M. (1994). Adolescent skepticism toward tv advertising and knowledge of advertiser tactics. The Journal of Consumer Research, 21(1), 165-175.
  • Comstock, G. & and Haejung, P. (1991). Television and the American Child, San Diego, CA: Academic Press.
  • King, N., Touyz, S. & Charles, M. (1998). The effect of body dissatisfaction on women's perception of female celebrities. International Journal of Eating Disorders
  • Linn, M. C., de Benedictis, T. & Delucchi, K. (1982). Adolescent reasoning about advertisements: Preliminary investigationsChild Development, Vol. 53, No. 6, Early Adolescence (Dec., 1982), pp. 1599-1613
  • Leonhardt, D. & Kerwin, K (1997). Hey kid, buy this! Business Week (June 30), 62-67

Cite this Research Proposal:

APA Format

The Effects of Media Persuasion on the Young (2010, June 09) Retrieved January 27, 2022, from https://www.academon.com/research-proposal/the-effects-of-media-persuasion-on-the-young-120306/

MLA Format

"The Effects of Media Persuasion on the Young" 09 June 2010. Web. 27 January. 2022. <https://www.academon.com/research-proposal/the-effects-of-media-persuasion-on-the-young-120306/>

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