Sexuality and Consumerism Research Proposal

Sexuality and Consumerism
An analysis of the relationship between exposure to fashion magazines and sexual attitudes of young women.
# 95003 | 6,147 words | 23 sources | MLA | 2006 | CA

$19.95 Buy and instantly download this paper now


This paper presents a research proposal to investigate the possible correlations between exposure to fashion magazines and young women's romantic beliefs, sexual attitudes and the actual quality of their romantic relationships. The paper discusses these issues with regards to the impact that magazines have on self-image in general.

Table of Contents:
Literature Review
Processing the Magazines' Distorted Values
Theoretical Framework
Factors on Readers' Vulnerability
Appearance-Oriented: Beauty and the Perfect Body
Research Design
Data Collection
Independent Variables
Dependent Variables
Research Questions/Hypotheses & Limitations

From the Paper:

"Cosmopolitan and Glamour, the two best-selling fashion magazines in the world, sell sex in their content more than anything else (McCleneghan 2003). Their main profit comes from advertisements of cosmetic products, not the actual sales. In 2000, a supposedly flat year for magazine advertising, their ads revenue has grown more than 5% (McCleneghan 2003). Marchand (1985) suggests America has entered a "consumption ethic" where the media is sending cultural messages to construct individuals' desires through changing their self-concept (McCracken 1992); and that desire is commodified and sold back to the individuals. In the fashion discourse, magazines target 17-24 year-old young women in promoting sex and their beauty products because they are single and they are in relationships; they have more disposable income for clothing, beauty products, entertainment and magazines (McCleneghan 2003). Along with the increasingly explicit sexual content in the magazines, correlated or not, is a "sexual revolution" in the past two decades (Netting 1992). There are several trends in single youths' sexual behavior: the increased premarital sexual activity in North America; decrease in age of first intercourse; and the rise in number of premarital partners (Netting, 1992). In 1980, 41% of women had no prior sexual experience; in 1990, the percentage of these sexually-inexperienced women dropped to 21%. Extensive studies have attempted to show the impact--mostly negative--on young women who are exposed to the sexually-explicit fashion magazines--their self-esteem, body image and attitudes towards sex (Attwood 2005; David 2005; Jackson 2005; Lindner 2004; Machin & Thornborrow 2003). In this review, the aim is to extend on the impact of magazines beyond the personal level, showing the possible effects it brings to these young women's romantic relationships: their romantic/relationship beliefs, their sexual attitudes and in turn the satisfaction of their love life."

Sample of Sources Used:

  • Attwood, Feona. 2005. "Fashion and Passion: Marketing Sex to Women." Sexualities 8: 392-406.
  • Brown, Jane D. 2000. "Adolescents' Sexual Media Diets." Journal of Adolescent Health 26S: 35-40.
  • David, Susannah E. 2005. "De/Constructions of romance and the body in women's magazines: Implications for gender." Disseration: Faculty of the California School of Professional Psychology. Alliant International University.
  • Davison, Tanya E. and McCabe, Marita P. 2005. "Relationships between men's and women's body image and their psychological, social, and sexual functioning." Sex Roles 52:463-475.
  • Engeln-Maddox, Renee. 2005. "Cognitive Responses to Idealized Media Images of Women: The Relationship of Social Comparison and Critical Processing to Body Image Disturbance in College Women" Journal of Social and Clinical Psychology 24: 1114-1138.

Cite this Research Proposal:

APA Format

Sexuality and Consumerism (2007, May 13) Retrieved April 19, 2021, from

MLA Format

"Sexuality and Consumerism" 13 May 2007. Web. 19 April. 2021. <>