Relationship Management in Business: The UK and China
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The paper identifies the aim and objectives of this study and explores the literature to determine the factors that influence relationship management in the UK and China, the differences in relationship management in business in the UK and China, and the impact of relationship management in businesses in the UK and China. The paper then addresses the proposed methodology of this research and relates the philosophy behind the research, the research approach, research strategy, sample and sampling methods, data analysis, research ethics and research limitations.
Background of the Study
Background of the Study
From the Paper:"Relationship management in business commonly referred to as business relationship management, is the process of establishing and building relationships with different customers, suppliers, clients and other businesses (Collins, Sun and Li, 2012). It involves winning new customers, businesses and other stakeholders as well as building and strengthening the existing relationships. More succinctly, business relationship management is described as the process of formally understanding, explaining and supporting a wide range of inter-business activities that involve providing and using knowledge and services through networks (Lu, 2012). Generally, relationship management is about winning, developing and maintaining relationships with existing and prospective partners.
"From the definition above, it emerges that relationship management is a multidimensional concept that touches on several business processes (Chaston, et.al, 2003). For instance, it involves relating with clients in a way that ensures that they have the right products and services, or maintaining right relationship with the local and international business, establishing market relationships, winning a new business contact or maintaining relationship with suppliers to ensure steady flow of supplies.
"The business landscape has gone through significant changes in the recent days with the advent of technology, globalization and transnational businesses. Given this landscape, relationships between and within businesses have become the focal point of business transactions (Collins, Sun and Li, 2012)."
Sample of Sources Used:
- Ata, U, &Toker, A 2012, 'The effect of customer relationship management adoption in business-to-business markets', Journal Of Business & Industrial Marketing, 27, 6, pp. 497-507, Business Source Complete, EBSCOhost, viewed 23 March 2013.
- Chasten, I, Badger, B, Mangles, T, & Sadler-Smith, E 2003, 'Relationship Marketing, Knowledge Management Systems and E-Commerce Operations in Small UK Accountancy Practices', Journal Of Marketing Management, 19, 1/2, pp. 109-129, Business Source Complete, EBSCOhost, viewed 23 March 2013.
- Chong, A, Chan, F, Goh, M, &Tiwari, M 2013, 'Do interorganisational relationships and knowledge-management practices enhance collaborative commerce adoption?', International Journal Of Production Research, 51, 7, pp. 2006-2018, Business Source Complete, EBSCOhost, viewed 23 March 2013.
- Collins, R, Sun, X, & Li, C 2012, 'Are supply-chain relationships more influenced by buyer-supplier relationships or the business environment of the country itself? Evidence from the 'China-Australia' trading relationship', Asia Pacific Business Review, 18, 3, pp. 391-405, Business Source Complete, EBSCOhost, viewed 23 March 2013.
- Cooper, D.R. & Schindler, P.S. (2011) Business research methods 11th ed., Boston, MA: McGraw-Hill Publishers.
Cite this Research Proposal:
Relationship Management in Business: The UK and China (2013, May 21) Retrieved January 17, 2020, from https://www.academon.com/research-proposal/relationship-management-in-business-the-uk-and-china-153322/
"Relationship Management in Business: The UK and China" 21 May 2013. Web. 17 January. 2020. <https://www.academon.com/research-proposal/relationship-management-in-business-the-uk-and-china-153322/>