Online Multi-Tasking Research Proposal by Write Fine

Online Multi-Tasking
Presents a research proposal and literature review to analyze online multi-tasking.
# 112441 | 10,935 words | 24 sources | APA | 2009 | US

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This paper addresses the problems regarding preference for media multi-tasking and the perceived effectiveness of such performance. The paper utilizes the cognitive psychology theory and the limited capacity theory to explore the information processing mechanism of multi-tasking behaviors and relates that various studies in different age groups have shown that multi-tasking has become a routine behavior for media users across the country. The paper includes a complete research design.

Table of Contents:
Eons of Multi-Tasking
Generation Y and Multitasking
Theoretical Issues and Literature Review
Statement of Problem
Experiment Design
Multi-Tasking Experiment
Post-Experiment Performance Evaluations
Pre-experiment Questionnaire
Experiment Activity Data
Post-experiment questionnaire
Data Analysis
Limitations of the Study
Multi-tasking, Per Se
Popularity of Multi-Tasking in Younger Generation
Effectiveness of Multi-Tasking
Multi-tasking Performance
Theoretical Framework and Literature Review
The Middletown Media Studies
Kaiser Family Foundation Studies on American Youth Media Exposure
Generation M: Media in the Lives of 8-18 Year-Olds
Media Multi-Tasking among American Youth: Prevalence, Predictors and Pairings
The Internet Goes to College Report
How Americans Use Instant Messaging
Theoretical Framework for Media Multi-tasking
The Limited Capacity Models and Theory
Potential Predictors of Multi-Tasking Performance
Coorientation Theory in Communication
Figure: Self and Partner Perception Based on Coorientation Model
Divergent Perceptions Regarding Self vs. Others

Sample of Sources Used:

  • Basil, M. (1994). Multiple resource theory I: Application to television viewing.Communication Research, 21, 177-207.
  • Bradley, M. M. (1994). Emotional memory: A dimensional analysis. In S. H. M. V. Goozen, N. E. Van de Poll & J. A. Sergeant (Eds.), Emotions: Essays on emotion theory. Hillsdale, NJ: Erlbaum.
  • Cacioppo, J. T., & Gardner, W. L. (1999). Emotion. Annual Reviews: Psychology, 50, 191-214.
  • Cocchini, G., Logie, R.H., Sala, S.D., MacPherson, S.E., & Baddeley, A.D. (2002). Concurrent performance of two memory tasks: Evidence for domain-specific working memory systems. Memory & Cognition, 30(7), 1086-1095.
  • Eysenck, S. B. G., Eysenck, H. J., & Barrett, P. (1985). A revised version of the psychoticism scale. Personality and Individual Differences, 6, 21-29.

Cite this Research Proposal:

APA Format

Online Multi-Tasking (2009, February 24) Retrieved December 02, 2021, from

MLA Format

"Online Multi-Tasking" 24 February 2009. Web. 02 December. 2021. <>