Online Banking in the Sultanate of Oman Research Proposal by Nicky

A research proposal on consumer acceptance of online banking in the Sultanate of Oman.
# 151224 | 4,559 words | 18 sources | APA | 2012 | US

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In these times of rapid technological development and great levels of stress, more and more IT applications are being developed to improve the quality of life. The obvious increase in online banking propels questions relative to the specific features of internet banking in various global regions, such as the Sultanate of Oman. This paper formulates a research proposal on the customer acceptance of online banking services within the Sultanate of Oman. The scope of the research is that of gathering information on how individual and organizational customers respond to the offering of online banking services in Oman.

Proposed Research Topic
Theoretical Framework
Research Layout
Deliverables and Program Schedule

From the Paper:

"The primary research revolves mainly around direct communications with parties involved in the online banking process. The shortage of many studies is that they perform this task by only discussing with members and representatives of banks, who help retrieve the information. However, bank managers do not always know what stimulates customer acceptance, nor what inhibits it. Therefore, it is necessary at this stage to include all bank employees, managers and most importantly, the customers. The first phase of this research process will be completed through interviews. These interviews will occur on temporary basis and will engage all three types of stakeholders within the communication process.
"The next stage will refer to questionnaires. In terms of both primary research components, it is imperative to convince people to participate. Employees and even customers often feel reticent to engaging in open communications."

Sample of Sources Used:

  • Mansur, A.S., Treichel, V., 1999, Oman Beyond the Oil Horizon: Policies toward Sustainable Growth, International Monetary Fund, ISBN 1557758336
  • McDaniels, C.D., Gates, R.H., 1998, Marketing Research Essentials, 2nd Edition, Taylor and Francis, ISBN 0538876697
  • Sabri, N.R., 2008, Financial Markets and Institutions in the Arab Economy, Nova Publishers, ISBN 1604561378
  • SCN Education B.V., Electronic Banking: The Ultimate Guide to Business and Technology of Online Banking, 2001, Birkhauser, ISBN 3528057548
  • Stage, F.K., Manning, K., 2003, Research in the College Context: Approaches and Methods, Routledge, ISBN 0415935806

Cite this Research Proposal:

APA Format

Online Banking in the Sultanate of Oman (2012, May 30) Retrieved March 05, 2024, from

MLA Format

"Online Banking in the Sultanate of Oman" 30 May 2012. Web. 05 March. 2024. <>