Maximizing Restaurant Internet Marketing Research Proposal by Nicky

Maximizing Restaurant Internet Marketing
A research proposal to explore the impact of a website on restaurant sales and traffic.
# 147907 | 2,207 words | 2 sources | APA | 2011 | US

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The paper aims to examine restaurants that already have a website and how key factors influence the ability of the website to generate revenue. This is in order to provide restaurants with some tools and guidelines that will help them use the Internet more effectively as an advertising medium. The paper outlines the methodology of the study, the proposed structure of the thesis, its schedule/timeline and the resources to be utilized. This paper contains a table.

Contributions of the Proposed Research
Proposed Structure of Thesis

From the Paper:

"The literature review indicates that this area of research is groundbreaking and has never been attempted in this area of research. It will make an important contribution to the industry by helping restaurant owners better to understand how their website affects their revenues. It will provide an empirically tested set of guidelines to help restaurants improve their websites to drive more traffic and to increase sales. A set of guidelines that has been empirically tested does not exist to date."

Sample of Sources Used:

  • Oikle, J. 2008. Top 10 Web Site Mistakes That Restaurant Make. Restaurant Report LLC. Online Accessed April 16, 2009.
  • Restaurant Marketing Journal. 2008. 'Local Search' is where you should be. September 21, 2008. Online. Accessed April 16, 2009.

Cite this Research Proposal:

APA Format

Maximizing Restaurant Internet Marketing (2011, August 08) Retrieved May 17, 2022, from

MLA Format

"Maximizing Restaurant Internet Marketing" 08 August 2011. Web. 17 May. 2022. <>