Magazine Advertisements and Gender Roles Research Proposal by Suzannah

Magazine Advertisements and Gender Roles
This paper looks at magazine advertisements and discusses their influence on gender roles.
# 113947 | 3,412 words | 25 sources | APA | 2008 | FR

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In this article, the writer maintains that there is no doubt that the media has become a major influence in contemporary society, with advertisements being used within all its forms to encourage individuals to buy particular products or services. The writer notes that gender stereotypes and biases, however, are frequently reinforced through mass media images. The writer discusses whether exposure to sexually attractive women in magazine advertisements influences viewers' perceptions of gender roles. This proposal investigates the influence that magazine advertisements have on males and females in relation to status, self-image, body image and sexuality. The paper also addresses possible solutions to a number of problems raised within the proposal, as well as considers areas for future research.

Gender Roles within Society
The Effects of Print Advertising on Society

From the Paper:

"The construction of society throughout the ages has clearly demonstrated this reality through the social and cultural frameworks that were, and still are, founded upon male worldviews and ideologies. Reinforced through the often extraordinary and diverse cultural conceptions and symbolizations that affect women and their social status, these masculine perceptions and theories continue to overshadow the beliefs and thoughts of women, while also often forcing them to suffer tremendous oppression and harm.
"The mass media, for example, generally tends to portray women as either being sexually attractive - the females used within advertising, film, and television productions usually represent idealistic images of feminine beauty and sex appeal - or as being involved in caring roles and domesticity."

Sample of Sources Used:

  • Anthony J. Vigorito and Timothy J. Curry, "Marketing Masculinity: Gender Identity and Popular Magazines," Sex Roles: A Journal of Research 39.1-2 (June 1998): 5.
  • Arnett, J. J. (1995). Adolescents' uses of media for self-socialization. Journal of Youth and Adolescence, 24(5), 519 - 533.
  • Botta, R. A. (1999). Television images and adolescent girls' body image disturbance. Journal of Communication, 49(2), 22 - 41.
  • Chandler, Daniel (2006). Online article : "Television and Gender." Information retrieved 11/22/2007. <>
  • Cortese, Anthony J. "Provocateur: Images of Women and Minorities in Advertising."Lanham, MD: Rowman and Littlefield, 1999.

Cite this Research Proposal:

APA Format

Magazine Advertisements and Gender Roles (2009, May 21) Retrieved September 28, 2023, from

MLA Format

"Magazine Advertisements and Gender Roles" 21 May 2009. Web. 28 September. 2023. <>