International Business Strategy in Emerging African Markets Research Proposal by Nicky

International Business Strategy in Emerging African Markets
A research proposal aimed at identifying barriers and solutions for the implementation of business strategies in emerging African markets and, in particular, Nigeria.
# 145445 | 3,265 words | 15 sources | APA | 2010 | US
Published on Nov 09, 2010 in Business (International) , Business (Marketing) , Business (Business Plans)

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This paper is a research proposal to examine the implementation of business strategies in emerging African markets. The main focus of the proposed research is Nigeria. The paper presents an introduction into business strategies and the African market, followed by a review of available literature and then defines the main areas of the research: 1) to identify barriers businesses encounter during transitional periods when they adopt a more internationally orientated business strategy; 2) to identify the impact such barriers can have on future development of the business; and 3) to identify solutions that will develop the foundation for a rational plan of action to help elicit greater growth and opportunities in the future for other businesses.

Introduction and Background
Literature Review
Sub Objectives
Research Design
Limitations of Research

From the Paper:

"It is expected that the survey/questionnaire results will mirror the broad observations of this work, at its onset, as well as the fundamental aspects of the management transitional periods that will be developed in the literature review and with special emphasis on the social/emotional barriers such transitions can create in businesses when they change to international business strategies. In order to ensure that the best data is collected for this particular study, managers at a market in Nigeria - which is the focus of this case study - will be the ones questioned. Their answers will then be coupled with a review of the literature to make a determination of exactly how businesses are affected in the real world by the changes that they are required to make when they adopt a more international strategy for their business."

Sample of Sources Used:

  • Elsdon, R., & Iyer, S. (1999). Creating Value and Enhancing Retention through Employee Development: The Sun Microsystems Experience. Human Resource Planning, 22(2), 39.
  • Foss, N. J. (2005). Strategy, Economic Organization, and the Knowledge Economy: The Coordination of Firms and Resources. Oxford, England: Oxford University Press.
  • Heck, Ramona K. Z., Alma J. Owen, and Barbara R. Rowe, eds. (1995) Home-Based Employment and Family Life. Westport, CT: Auburn House.
  • Miller, Danny & Le Breton-Miller, Isabelle. 2005. Managing For The Long Run: Lessons In Competitive Advantage From Great Family Businesses. Boston MA: Harvard Business School Press.
  • Nohria, N. (1992). Informational and search in the creation of new business ventures: the case of the 128 venture group. In N. Nohria & R. Eccles (Eds.), Networks and organizations: structure, forms, and action (pp. 240-261). Boston: Harvard Business School Press.

Cite this Research Proposal:

APA Format

International Business Strategy in Emerging African Markets (2010, November 09) Retrieved May 23, 2022, from

MLA Format

"International Business Strategy in Emerging African Markets" 09 November 2010. Web. 23 May. 2022. <>