Interior Design and Decoration Research Proposal by ResearchRiter

Interior Design and Decoration
A research plan to determine whether consumers are motivated by quality or brand name in their interior design and/or decor purchases.
# 121057 | 7,500 words | 66 sources | MLA | 2008 | US
Published on Dec 01, 2008 in Business (Consumer Behavior)

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This paper discusses purchasing decisions of brand vs. quality for the interior design and home decoration sector. The paper looks at factors shaping consumer buying decisions and at the special meaning that brands have for consumers. The paper also presents a research design to measure purchase choices.

From the Paper:

"This report presents a research plan for determining whether consumers shopping for interior design and/or decor are most highly motivated by the variables of quality or brand name. Drawing upon literature describing the factors shaping consumer buying decisions and branding as well as issues in the highly competitive field of interior design/decor, the study presents a data collection and analysis strategy to test the research hypothesis that consumers are more likely to be..."

Cite this Research Proposal:

APA Format

Interior Design and Decoration (2008, December 01) Retrieved August 08, 2022, from

MLA Format

"Interior Design and Decoration" 01 December 2008. Web. 08 August. 2022. <>