Global Branding: A Research Proposal Research Proposal by Nicky

A research proposal to explore green marketing within global branding strategies.
# 147145 | 1,507 words | 10 sources | APA | 2010 | US
Published on Feb 27, 2011 in Business (International) , Business (Marketing) , Environmental Studies (General)


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Description:

The paper looks at the research on business strategies to achieve global branding. The paper then outlines research methods to explore the additional concept of green branding within global branding strategies. The paper explains that this research hopes to provide information about the future of marketing, not only in a globalized world, but in an environmentally friendly one as well.

Outline:
Introduction
Literature Review
Proposed Research Methods
Indications of Potential Findings

From the Paper:

"Along with targeting the appeal of the brand image, a unique representation of that brand is also a necessity to play with the big boys of global marketing. The uniqueness of the brand image will help distinguish it from competitors. Even the name used within the branding should be customized to allow for a smooth transition into an aesthetic appeal in visual marketing, such as the case again with Nike (Delaney 2002). When thinking of the basics of branding, budding companies should always keep these aesthetic issues in mind, constantly questioning "Can it readily morph into a work of art?" (Delaney 2002). Once this unique image has been tested and accepted, its about blasting it world wide."

Sample of Sources Used:

  • Adamson, Allen. (2007). Brand against global warming. Landor. Retrieved March 1, 2009 at http://www.landor.com/index.cfm?do=thinking.article&storyid=536&bhcp=1.
  • Arapurakal, Ravi. (2009). How to build a global brand. Ezine Articles. Retrieved February 28, 2009 at http://ezinearticles.com/?How-To-Build-A-Global-Brand&id=374101.
  • Berner, Robert & Kiley, David. (2005). Global brands" Business Week/ Interbrand rank the companies that best built their images--and made them stick. Business Week. Retrieved March 1, 2009 at http://www.businessweek.com/magazine/content/05_31/b3945098.htm.
  • Blinn, Tom. (1999). Creating a global brand. Expanding the Boundaries of Self-Medication in a Global Context. Retrieved February 28, 2009 at http://www.aesgp.be/Berlin1999/12Blinnformat.pdf.
  • Bowman, Jo. (2008). Climate change: green branding-cashing in on the eco-market. Wipo Magazine. Retrieved March 1, 2009 at http://www.wipo.int/wipo_magazine/en/2008/02/article_0003.html.

Cite this Research Proposal:

APA Format

Global Branding: A Research Proposal (2011, February 27) Retrieved August 10, 2022, from https://www.academon.com/research-proposal/global-branding-a-research-proposal-147145/

MLA Format

"Global Branding: A Research Proposal" 27 February 2011. Web. 10 August. 2022. <https://www.academon.com/research-proposal/global-branding-a-research-proposal-147145/>

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