Fashion Marketing Research Proposal by hicaliber

Fashion Marketing
A research proposal about the influence Western culture has on the fashion marketing industry in Thailand.
# 94198 | 1,290 words | 4 sources | MLA | 2007 | US
Published on Apr 23, 2007 in Asian Studies (East Asian Cultures) , Business (Industries) , Business (Marketing)

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In this paper, the researcher proposes examining the ways in which fashion, pop icons, singers, actors and other celebrities influence fashion trends and marketing techniques adopted in Thailand. The researcher aims to accomplish this through survey questionnaires mailed to a selected population of Thai citizens aged 18-40. The researcher expects the results of the study to show that the West has had a significant impact on Thai fashion marketing, especially within the last decade.

Literature Review - Historical Background

Sample of Sources Used:

  • Griffiths, I. & White, N. (2000). The fashion business: theory, practice, image. New York: Berg.
  • Jones, C., Leshkowish, A.B. & Niessen, S. (2003). Re-orienting fashion: The globalization of Asian Dress. New York: Berg Publishing.
  • Le Roux, P. (1999). "To be or not to be... the cultural identity of the Jawi (Thai)." Asian Folklore Studies, 57(2): 223.
  • Sheridan, G. (1999). Asian values, Western dreams: Understanding the New Asia. St. Lenoards, NSW: Allen & Unwin

Cite this Research Proposal:

APA Format

Fashion Marketing (2007, April 23) Retrieved February 02, 2023, from

MLA Format

"Fashion Marketing" 23 April 2007. Web. 02 February. 2023. <>