Emirates Airlines Research Proposal by Write Fine

Emirates Airlines
An outline of the reasons for the success of Emirates Airlines.
# 111739 | 3,890 words | 17 sources | APA | 2009 | US

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The paper notes that the brand success of Emirates airlines has not come about by a mere stroke of luck but rather by good strategy planning and the management's ability to act quickly and decisively, which have helped the company surge ahead of its competitors in both regional and global markets. The paper further notes that what started as an airline with borrowed aircrafts has now become an airline with the largest and the youngest fleet of Airbuses and Boeings in the entire airline industry. The paper discusses how premier services and customer service has helped earn Emirates a top place in the SkyTrax Excellence Award rankings. This paper identifies some of the issues and advantages of brand image planning and strategy as well as the effect of markets, customers and economies that impact success of an organization.

Literature Review
Introduction to brand recognition and its role in organizational strategy
History Of Emirates And An Analysis Of The Organization
Proposed Aim & Objective
Research Questions
Research Objectives
Proposed Methodology
Research Issues
Research Strategy and Approach
Research Methods

Sample of Sources Used:

  • Anonymous. (2006). Emirates, American and Embraer: why are these three air industry companies beating the odds? Strategic Direction, 22(6), 29-32.
  • Bain, J. S. (1954). Economies of scale, concentration, and the condition of entry in twenty manufacturing industries. American Economic Review, 44, 15-36.
  • BBC. (2001). Emirates airline's $15bn plane order [Electronic Version]. Retrieved April 19 from http://news.bbc.co.uk/1/hi/business/1637284.stm.
  • Besanko, D., Dranove, D., & Shanley, M. (2000). Economics of strategy (2nd ed.). New York: Wiley.
  • Chandler, A. D. (1962). Strategy and structure: chapters in the history of the industrial enterprise. Cambridge,: M.I.T. Press.

Cite this Research Proposal:

APA Format

Emirates Airlines (2009, January 28) Retrieved December 03, 2023, from https://www.academon.com/research-proposal/emirates-airlines-111739/

MLA Format

"Emirates Airlines" 28 January 2009. Web. 03 December. 2023. <https://www.academon.com/research-proposal/emirates-airlines-111739/>