B2B Internet Site Proposal Research Proposal by cee-cee

B2B Internet Site Proposal
A review of the design of a website for the Bumble Products and Services Company, which has the flexibility in content to be synchronized with customers systems and requirements.
# 107325 | 3,160 words | 9 sources | APA | 2008 | US


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Description:

The paper discusses a proposal to define the development process, testing, training, and introduction of an enterprise-class portal for use by Bumble Products and Services Company (BP&S), to sell enterprise software specifically tailored to the B2B marketplace. This paper focuses on the CRM Division of BP&S, which has the mission of delivering state-of-the-art customer relationship management applications over the Internet. The paper reviews available website providers and concludes that the unique needs of this specific division of BP&S should be internally developed. The paper recommends a "build" decision.

Outline:
Business Model is Annuity Based
Mission of the Website
Introduction
Main Section
SWOT Analysis
Stakeholders Involved
Organizational Structure of Project
Project Deliverables as Required
Development Methodology Adopted
Identified Risks & Mitigation Strategies
Ethical & Legal Aspects Involved
Quality Assurance Processes
Marketing Plans

Sample of Sources Used:

  • Aguirre, Calderone, Jones (2004) -10 Principles of Change Management. Resilience Report, Booz, Allen Hamilton. New York, NY. Accessed from the Internet on June 17, 2007: http://www.strategy-business.com/resilience/rr00006?pg=all
  • ANSI/IEEE (1993). IEEE Recommended Practice For Software Requirements Specification. Std 830-1993. New York: Institute of Electrical and Electronics Engineers inc.
  • ANSI/IEEE (1996). IEEE Guide For Developing System Requirements Specification. Std 1233-1996. New York: Institute of Electrical and Electronics Engineers inc.
  • Caudron (1999) - Taking Charge of Change. Business Finance Magazine. January 1999. Page 27. Accessed from the Internet on June 17, 2007: http://www.businessfinancemag.com/magazine/archives/article.html?articleID=4931
  • Dyche (2004) - The CRM Handbook: A Business Guide to Customer Relationship Management. Addison-Wesley. New York, NY

Cite this Research Proposal:

APA Format

B2B Internet Site Proposal (2008, September 01) Retrieved August 20, 2019, from https://www.academon.com/research-proposal/b2b-internet-site-proposal-107325/

MLA Format

"B2B Internet Site Proposal" 01 September 2008. Web. 20 August. 2019. <https://www.academon.com/research-proposal/b2b-internet-site-proposal-107325/>

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