Advertising Connection to Baby Boomers Research Proposal by Nicky

Advertising Connection to Baby Boomers
This paper presents a research proposal to investigate the Baby Boomer generation and the importance of effectively advertising to this age demographic.
# 127912 | 1,857 words | 18 sources | APA | 2010 | US
Published on Jun 16, 2010 in Sociology (Media and Society) , Advertising (General)


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Description:

This paper discusses issues regarding advertising to the Baby Boomer generation. The essay argues that Baby Boomers potentially constitute the most profitable consumer group for advertisers but that the generation has become desensitized to modern advertising. It argues that companies and advertisers often miss the mark when advertising to Baby Boomers. Further, the paper asks the question how can advertisers conceive more captivating, credible connections to improve success with the Baby Boomer generation? The essay proposes a research study involving heavy literary analysis to address this question.

Outline:
Organization of the Study
Chapter 1: Introduction
Chapter 2: Review of the Literature
Chapter 3: Challenges for Advertisers to Successfully Target Baby Boomers
Chapter 4: Critical Components in Contemporary Advertisements
Chapter 5: Advertising Tactics and Strategies to Best Connect with Boomers
Chapter 6: Summary and Conclusions

From the Paper:

"Baby Boomers constitute the fastest-growing, as well as the wealthiest consumer group not only in the U.S., but in the world, Stroud contends in his 2007 book, The 50-Plus Market: Why the Future Is Age Neutral When It Comes to Marketing and Branding Strategies. Advertisers, however, have not yet taped into this particular market. "

Sample of Sources Used:

  • Advertising Statistics. (2004-2008) MediaLiteracy.com. Retrieved October 12, 2008, from http://www1.medialiteracy.com/stats_advertising.jsp
  • AMERICAN TIME USE SURVEY--2006 RESULTS. (2007, June 28). Retrieved October 12, 2008, from http://www.bls.gov/news.release/archives/atus_06032008.pdf
  • Auston, Ione, MLS, Cahn, Marjorie A., MA, and Selden, Catherine R., MLS. February 13, 2004; last update). United States National Library of Medicine. National Institutes of Health. Retrieved October 12, 2008, from http://www.nlm.nih.gov/nichsr/litsrch.html
  • "Boom time." Prepared Foods, May 1, 2008. Retrieved October 12, 2008, from http://www.highbeam.com/doc/1G1-179349946.html
  • "BOOMj.com Is the Most Visited Baby Boomer Social Network on the Web and Breaks Into the Top 50 Global Social Networks.", PR Newswire, September 22, 2008. Retrieved October 12, 2008, from http://www.highbeam.com/doc/1G1-185376970.html

Cite this Research Proposal:

APA Format

Advertising Connection to Baby Boomers (2010, June 16) Retrieved September 15, 2019, from https://www.academon.com/research-proposal/advertising-connection-to-baby-boomers-127912/

MLA Format

"Advertising Connection to Baby Boomers" 16 June 2010. Web. 15 September. 2019. <https://www.academon.com/research-proposal/advertising-connection-to-baby-boomers-127912/>

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