Weight Loss Market
An overview of products, services and diets including commercial programs (Jenny Craig, Nutri/System), the low calorie/fat-free diet market, consumer responses, successes and failures and the advantages and drawbacks.
# 19268 | 6,975 words | 68 sources | 1992 |
Published on Mar 07, 2003 in Business (Industries) , Medical and Health (Nutrition and Exercise) , Business (Marketing)
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From the Paper:"As people keep growing, so does the weight loss market. There are enough different programs, food supplements and food replacements to fit any one's preference. And if one program does not work, there are plenty of others for an individual to try that will keep them busy for years.
The key to the success of commercial weight loss programs is that Americans crave quick results." According to one source, a quarter of all Americans are too fat, 13 million are seriously overweight, and nearly 20 percent of American adults (and more than half of all women) are perpetually dieting (Blodgett, 1991, p. 139). These figures compare with 1989 ones in which it was found that 100 million adult Americans are overweight and about half of those are dieting.
According to the U.S. Department of Health & Human Services..."
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