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The paper begins with a history of advertising over the internet and with looking at how advertisers turned to web advertisement. Next the paper discusses types of advertisements and their various features. Following this, the paper looks at current trends and estimated growth of the market. The disadvantages of this method of advertising are listed and options for the future are explored. The paper concludes with an evaluation of the effectiveness of web advertising.
From the Paper:"The whole history of Internet advertising started in the middle of 1990s when the Internet was first functioning and commercially launched as the part of technological contribution to worldwide communication.
In a very short time, this issue had changed everything in the world, and made a big revolution to the traditional media-based marketing approaches. Big capital companies soon turned their heads to examine this newly born marketing trend, along with giant fund allocation for market researches and the future growth."
Cite this Research Paper:
Web Advertisement (2003, March 27) Retrieved July 27, 2021, from https://www.academon.com/research-paper/web-advertisement-22599/
"Web Advertisement" 27 March 2003. Web. 27 July. 2021. <https://www.academon.com/research-paper/web-advertisement-22599/>