Tobacco, Alcohol and Gambling
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In this article, the writer examines the history of vice-advertising. The writer then looks at how it has paralleled and departed from general advertising, and how regulation has shaped the industry. The writer points out that the amazing thing about vices, both big and small, is that there has always been a demand for them and there always will be, regardless of the fact that they are not necessities - and thus competition between suppliers can be quite fierce. The writer notes that vice advertising has always had a struggle - getting people to buy what they don't need and getting them hooked so as to keep them coming back. The writer concludes that advertising vice requires titillation of one or more senses to such a degree that natural disinclination toward involvement in a vice is overcome, and throughout history, the vice-advertisers have successfully accomplished this.
Sample of Sources Used:
- Hemphill, T.A. (2002). A prohibition on advertising?. Regulation 25:1, p8(3).
- Messner, M.A. & Montez, J. (2005). The male consumer as loser: beer and liquor ads in mega sports media events. Signs 30:3, p1879(31).
- Pritcher, L. (2007) Tobacco Advertising. Duke.edu. Online. Internet. Avail. http://scriptorium.lib.duke.edu/eaa/tobacco.html. Info Acc: 11 April, 2007.
- Quigley, P.H. (2006). Tobacco's Civil War: images of the sectional conflict on tobacco package labels. Southern Cultures 12:2, p53(5).
Cite this Research Paper:
Tobacco, Alcohol and Gambling (2007, July 27) Retrieved August 18, 2019, from https://www.academon.com/research-paper/tobacco-alcohol-and-gambling-97232/
"Tobacco, Alcohol and Gambling" 27 July 2007. Web. 18 August. 2019. <https://www.academon.com/research-paper/tobacco-alcohol-and-gambling-97232/>