The Social Psychology of Social Networking Research Paper by Jessie

The Social Psychology of Social Networking
A literature review to evaluate three hypotheses related to the psychology of frequent users of social networking sites.
# 151621 | 2,756 words | 12 sources | APA | 2011 | US
Published on Jul 23, 2012 in Computer and Technology (General) , Psychology (General)

$19.95 Buy and instantly download this paper now


The purpose of this project is to examine social networking websites through a social psychology perspective in order to determine the impact of these sites upon individuals and organizations. This project evaluates three hypotheses. The first hypothesis is that social networking websites enable the online development of new personal, academic and professional collaborations. The second hypothesis is that individuals enjoy social and psychological benefits uniquely derived from their participation in social networking sites. The third hypothesis is that social networking offers significant business and academic advantages to participating organizations. The veracity of these hypotheses is determined by conducting a review of professional and academic literature.

Hypothesis 1
Hypothesis 2
Hypothesis 3

From the Paper:

"Social networking sites grant individual users significant control over the regulation of feedback (Ybarra & Mitchell, 2008). This regulatory control is granted to assuage user concerns about privacy (Cain, 2008). An individual can set his or her site to disallow any commentary, creating a personal platform in which personal views cannot be challenged locally. Alternatively, owners can establish controls to moderate feedback and some may choose to only permit the posting and public view of positive commentary that support the users' initial views. As a result of this control, users are unlikely to receive communications that are not favorable and, when such communications do occur, they can be blocked. For example, in the case of unwanted sexual solicitations directed toward minors, the security features found in prominent social networking sites make them significantly more safe than chat rooms, email or instant messenger (IM) (Ybarra & Mitchell, 2008). "

Sample of Sources Used:

  • Buffardi, L. & Campbell, W. (2008). Narcissism and social networking websites. Personality and Social Psychology Bulletin 34(10) 1303-1314.
  • Cain, J. (2008). Online social networking issues within academia and pharmacy education. American Journal of Pharmaceutical Education 15(72) 1-7.
  • Ellison, N., Steinfield, C., Lampe, C. (2007). The benefits of Facebook "friends:" Social capital and college students' use of online social network sites. Journal of Computer- Mediated Communication 12(4):1143-1168. Retrieved from
  • Festinger, L. (1989). Extending psychological frontiers: selected works of Leon Festinger (S. Schachter & M. Gazzaniga, Eds.) New York: Russell Sage Foundation.
  • Goffman, E. (1997). The Goffman reader (C. Lemert & A. Branaman, Eds.). Malden: Blackwell Publishing.

Cite this Research Paper:

APA Format

The Social Psychology of Social Networking (2012, July 23) Retrieved December 10, 2023, from

MLA Format

"The Social Psychology of Social Networking" 23 July 2012. Web. 10 December. 2023. <>