The Pharmaceutical Industry Research Paper by DHA

The Pharmaceutical Industry
Looks at the effect of the current declining economy on pharmaceutical companies on both local and national levels.
# 119277 | 2,860 words | 11 sources | MLA | 2009 | US
Published on Apr 14, 2010 in Business (Industries) , Business (Management) , Business (Marketing) , Economics (National)


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Description:

This paper explains that the pharmaceutical industry has been a strong part of the nation's economy; however, the current continued decline in the economy has taken its toll on what had appeared to be an indestructible giant. In addition to print and Internet sources, the author interviewed two representatives from two different fields of pharmaceutical sales of Salt Lake City companies. The paper relates that the pharmaceutical industry has reacted to the economic downturn by tightened PhRMA and AMA sales guidelines, mergers, layoffs and downsizing.

Table of Contents:
Abstract
Changes
Method
Participants
Results
Conclusion
Appendix
Table - (Pharmaceutical Company Revenue for 2006)
Market Leaders in Terms of Sales

From the Paper:

"company, he stated that he could now be fired for giving away something as small as a pen with company information or a logo on it to a customer. This type of guideline or regulation has made the marketing of new products difficult. Where representatives used to be able to basically knock doors in order to promote new products, they now have to seek out new methods of communication with their customers. Pharmaceutical representatives also provide physicians and other health care professionals with information about new studies and clinical data, new dosing information, and updates on safety and risk information."

Sample of Sources Used:

  • Hadzovic, S. (1997). "Pharmacy and the great contribution of Arab-Islamic science to its development", Medicinski Arhiv 51 (1-2), p. 47-50.
  • "Mergers and Acquisitions in the Pharmaceuticals Sector, 2009" (2009) Retrieved from the Web April 17, 2009. www.piribo.com.
  • "Why We Pay So Much," TIME magazine, Feb. 2, 2004.
  • - www.pharma.org
  • - en.wikipedia.org/wiki/Pharmaceutical

Cite this Research Paper:

APA Format

The Pharmaceutical Industry (2010, April 14) Retrieved April 18, 2024, from https://www.academon.com/research-paper/the-pharmaceutical-industry-119277/

MLA Format

"The Pharmaceutical Industry" 14 April 2010. Web. 18 April. 2024. <https://www.academon.com/research-paper/the-pharmaceutical-industry-119277/>

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