The News Corp Case Study Research Paper

The News Corp Case Study
An in depth analysis of the business environment and business strategy within the media sector and specifically the News Corporation.
# 153945 | 2,760 words | 0 sources | 2014 | AU
Published on Jul 08, 2014 in Economics (International) , Business (Management) , Business (Business Plans)


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From the Paper:

"To provide a multi-dimensional analysis of all measures taken by the News Corp management, this paper will examine and overview the general trends which had a particular meaning for the issue under consideration. To this end, it is necessary to pay specific attention to the interconnection between social, political, and economic system, on one hand, and the media industry, on the other. For instance, Siebert, Peterson, and Schramm (1963) believe that for the purposes of a deeper analysis of press systems, it is crucial to examine their links to social systems in which the media systems function. Thus, the basic beliefs and traditions held by a respective society do matter when discussing the real relationship between media and the state, and most importantly, the relation of a person to the state. Such an insight gives a broader view on the pillars of modern media operating in different regional markets.
"However, social factors may not be regarded as the only influence on media market development. General economic conditions and technological progress related to them have likewise had an impact on the elaboration of the media systems advancement strategies. In this regard, commenting on the linkage between technology, media and world events, Rupert Murdock, the Chair and Chief Executive of the global media company News Corporation Ltd., pointed out that within thirty years he had observed the growing role of media in liberating societies and transforming global political and cultural environment (Marjoribanks 2000, p. 7). Such a remark may testify to News Corp's preoccupation with the political implications of its message.
"For a long time media markets and primarily, that of television communications, were mostly national in their scope. Technological and state control mechanisms impeded international corporations from entering the regional markets, making the trade in TV products such as shows and TV series practically the only form of business internationalisation in this industry. Yet in recent years, this situation has changed due to the technological development and deregulation in state policies, which have stimulated foreign entities' entry into the national markets. Within the context of this global television industry development, Rupert Murdoch's News Corporation (News Corp) emerged as one of the most serious actors (D'Arma 2011, p. 672)."

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