The International Automobile Industry Research Paper by Neatwriter

This paper explains that five major car manufacturers--Ford, General Motors, Daimler-Chrysler, Toyota and Nissan--dominate the automobile industry and progressively have limited the growth of small national brands globally by implementing better manufacturing and sales strategies. The author points out that General Motors, although facing many challenges in the U.S. market, is still a major player in the automobile industry; its strategy to enter new markets with existing and new products globally generates significant revenue from these markets. The paper concludes that to be successful, companies must (1) have flexible operations at the different facilities around the world to adjust to various situations of overcapacity, (2) create mega companies through global mergers and acquisitions and (3) manage quality and (4) integrate the supply chain for global operations.

Table of Contents
Introduction
Reason for Choice of Topic
Academic Objectives of Dissertation
Summary of Chapters
Literature Review
Organizational Needs and Strategy
The Automobile Industry
Changes in the Auto Manufacturing Industry
Conclusion
Methodology
Scope of the Research
Basic Methodology
The Design and Implementation of the Inquiry
Sources of Bias
Limitations of the Research Process
General Motors-History and Operations
Findings and Analysis
Analyzing GM Using SWOT Method
The Corporate Level Strategy
Conclusion
Final Conclusion
Future Research