The Influence of the Mass Media Research Paper by Jay Writtings LLC

The Influence of the Mass Media
An exploration of the mass media's influence on our perceptions of various issues.
# 120281 | 2,985 words | 20 sources | MLA | 2010 | US


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Description:

This paper analyzes the impact the mass media have on our perceptions, especially in the areas of gender, race, social structure and social orientation. The author further explores how the media can influence society, and the concept of spontaneous consent, a psychological ploy that allows the dominant group in society to fool the dominated group into thinking their interests are being served. Various minority groups are discussed in terms of how they continue to be represented in the mass media, especially the use of stereotypes. The paper concludes by implying that the mass media dominates our outlooks to the point that we don't even realize we are being manipulated. The author suggests we fight back or switch it off.

From the Paper:

"So if we know that the media can influence what is popular, how can they influence society? It is called spontaneous consent, a psychological ploy that allows the dominant group in society to fool the dominated group into thinking their interests are being served when really nothing is being done but suppressing them further. It starts with hegemony, the simple dominance of one group over another. When hegemony is escalated to mass societal domination, in this case by white male professionals, everyone else falls into the dominated group. When a part or all of the suppressed group rises up to challenge the dominant force, they must either fight or compromise in order to maintain their dominance (Gramsci)."

Sample of Sources Used:

  • "A Brief History of Blackface, Minstrels, and African-Americans on TV." Accessed April 26, 2006. http://www.bamboozledmovie.com/minstrelshow/briefhistory.html
  • Charles, Michael Ray. "About Blackface." Accessed April 26, 2006. http://www.bamboozledmovie.com/minstrelshow/index.html
  • Ehrenreich, Barbara. "The Vision Impaired Rich." Posted May 4, 2000. Accessed April 26, 2006. http://www.alternet.org/story/9110/
  • Favor, J. Martin. Authentic Blackness. Duke University Press, 1999. Accessed April 26, 2006. http://books.google.com/books?ie=UTF-8&hl=en&id=BvvVkKrttfoC&lpg=PA1&pg=PA1&sig=UEP0Qj2801ordtvK_mu7-LKY2dY
  • Gross, Larry. "Year of the Queer: Hollywood and Homosexuality." Written February 27, 2006. Accessed April 26, 2006. http://www.truthdig.com/dig/item/20060131_year_of_the_queer/2007.

Cite this Research Paper:

APA Format

The Influence of the Mass Media (2010, June 08) Retrieved July 11, 2020, from https://www.academon.com/research-paper/the-influence-of-the-mass-media-120281/

MLA Format

"The Influence of the Mass Media" 08 June 2010. Web. 11 July. 2020. <https://www.academon.com/research-paper/the-influence-of-the-mass-media-120281/>

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