The Diffusion of Mobile Service Platforms Research Paper

The Diffusion of Mobile Service Platforms
Examines why Finnish consumers buy mobile phones.
# 46237 | 3,512 words | 23 sources | MLA | 2003 | US

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The future of mobile telephony is closely linked to services. Users are required to purchase new phones with new technical features for the large-scale diffusion of service platforms and the adoption of increasingly advanced services. The survey in this paper indicates, however, that services are not such an important reason for consumer purchases of new mobile phones. In this paper, the authors have chosen a different approach, in which they look at the reasons consumers have bought their recent mobile phones in Finland. Instead of relying on the hopes and expectations of the future, they focus on individual consumer interpretations of past behavior. The paper, first, briefly describes the peculiarities of the Finnish mobile market.Then it looks at how the survey was carried out and what kinds of results were obtained. Finally it discusses the relevance of the results for the evolution of mobile services. The paper includes tables.

Table of Contents:
Case: Finland
Panel Survey and Methodology
Top Reasons for Purchasing a New Mobile Phone
Consumer Interpretations
Conclusions and Discussions

From the Paper:

"The visions of mobile telephony are closely linked to services, gaming, multimedia and mCommerce. For the large scale diffusion of these innovations and applications, users are required to purchase new phones with new features (Kalakota & Robinson 2002, Lindmark 2002). GPRS, Java and Symbian applications are new parts of the contemporary infrastructure in Europe, but even this infrastructure is going to evolve rapidly in the near future. This means that a user with a phone bought today is not likely to be able to take full advantage of the state-of-the-art mobile features and services a few years from now. Correspondingly, the new features and services will not be commercially successful if only few consumers purchase appropriate phones."

Cite this Research Paper:

APA Format

The Diffusion of Mobile Service Platforms (2003, December 18) Retrieved February 26, 2021, from

MLA Format

"The Diffusion of Mobile Service Platforms" 18 December 2003. Web. 26 February. 2021. <>