The Demise of Boo.com Research Paper by hicaliber

The Demise of Boo.com
This paper examines the failure of Internet business-to-customer ventures, using Boo.com as its primary example.
# 93785 | 3,302 words | 8 sources | APA | 2007 | US


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Description:

This paper examines in detail the failure of the Internet start-up, Boo.com. Several aspects of Boo.com's demise are analyzed, including the overall downfall in the dot.com community at the time of Boo.com's demise, and the company's business plan and approach. The author argues that the management of Boo.com failed to see their business from the customer's point of view. In the end, Boo.com teaches us many lessons about how not to start up a small business.

Outline:
Background
What Went Wrong
The Importance of Branding
Recommendations for the New Start Up
Achieving Balance

Sample of Sources Used:

  • Agarwal, Vikas, Luis D. Arjona, and Ron Lemmens (2001), "E-Performance: The Path to Rational Exuberance," The McKinsey Quarterly, n. 1, 31-43.
  • Ellison,S (2000)."Boo.com: Buried by Badly Managed Buzz," The Wall Street Journal, May 23, 2000.
  • Isaacs, N. (2001), "Crash & burn," Upside, (Mar), 13, no. 3, 186-192.
  • Krasner, H. (2000). Ensuring e-business success by learning from ERP failures. IT Professional. Jan/Feb 2000. 2 (1): 22-27.
  • Pandya, A. and Dholakia, N. (2002). B2C Crash as an Innovation Failure: Organization Learning from the Dotcom Debris. Journal Of Electronic Commerce In Organizations. July 10, 2002. Retrieved April 10, 2006 from http://www.idea-group.com/journals/.

Cite this Research Paper:

APA Format

The Demise of Boo.com (2007, April 10) Retrieved December 09, 2019, from https://www.academon.com/research-paper/the-demise-of-boo-com-93785/

MLA Format

"The Demise of Boo.com" 10 April 2007. Web. 09 December. 2019. <https://www.academon.com/research-paper/the-demise-of-boo-com-93785/>

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