The Coca-Cola Marketing Strategies Research Paper by hicaliber

The Coca-Cola Marketing Strategies
This paper examines the history of the Coca-Cola company and its present day marketing strategies.
# 95048 | 2,193 words | 9 sources | APA | 2007 | US
Published on May 15, 2007 in Business (Companies) , Business (Marketing)

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This paper provides an overview of the background of the Coca-Cola Company, its' marketing strategies and positioning through product, price and promotion. The writer considers Coca-Cola's targeting and positioning a key marketing strategy for the company. Additionally, the paper explains that Coca-Cola's goal is to use the company's assets, financial strength, distribution system and strong commitment of management and employees, to become more competitive and accelerate growth. The paper concludes with recommendations for improvements in Coca-Cola's marketing.

The Coca-Cola Company's Background
Coca-Cola's Marketing Strategies & Evaluation - Strategy Level
Coca-Cola's Marketing Strategies & Evaluation - Tactical Level
Industry Analysis
SWOT Analysis
Recommendations for Improvements in Marketing Operations and Strategy

Sample of Sources Used:

  • Coca-Cola Co. 2005. Annual Report.
  • Coca Cola Co. 2004. Annual Report.
  • Coca Cola Co. 2003. Annual Report.
  • Cosgrove, J. 2005. 'The 2005 Soft Drink Report: new flavor introductions and health Conscious formulations offset a flat year', Beverage Industry, March 2005.
  • Herzog, Bonnie. 2004. 'Word from Wall Street: Soft Drink Edition', Beverage World, January 2004. PepsiCo. 2004. Annual Report.

Cite this Research Paper:

APA Format

The Coca-Cola Marketing Strategies (2007, May 15) Retrieved July 04, 2022, from

MLA Format

"The Coca-Cola Marketing Strategies" 15 May 2007. Web. 04 July. 2022. <>