The Coca-Cola Company Research Paper by Peter Pen

The Coca-Cola Company
An analysis of the external factors that affect various aspects of the Coca-Cola Company.
# 103249 | 5,193 words | 18 sources | MLA | 2008
Published on Apr 30, 2008 in Business (Companies) , Business (Industries) , Business (Business Plans)

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This paper focuses on the external environment that The Coca-Cola Company is operating in and how it will continue to succeed in the 21st century. The paper presents a competitive analysis where the competition and other social aspects of the company are taken into consideration. It also discusses the current strategy that the company adopts and what obstacles are prevalent in the non-alcoholic beverage industry's environment. In addition, the paper looks at the role these aspects play in helping The Coca-Cola Company to maintain its global domination in the beverage industry. The paper contains many graphs and tables.

Table of Contents:
Main Findings
Situational Analysis
SWOT Analysis
Porters Five Factors
Coca-Cola's Strategy
Obstacles the Company Faces
Activities to increase brand image
Conclusion and Recommendations

From the Paper:

"The future is bleak if The Coca-Cola Company cannot keep up with their competitors in the category of innovation. PepsiCo was the first to jump into the bottled water business in order to increase sales as the carbonated drinks market is saturated. Now with consumers being more health-conscious, the bottled water industry is growing aggressively. It is the fastest growing segment in the beverage industry. The most brutal battle in the beverage industry is the one for dominance of bottled water. With the niche growing at a 30% annual clip, bottled water will likely catapult ahead of coffee and beer to become the second-best-selling beverage- just behind soft drinks - by 2005 (Clifford, 2002). For this reason, PepsiCo came into the water bottling industry in 1995, followed by Coca-Cola in 1999."

Sample of Sources Used:

  • Constance Hays: POP: Truth and Power at the Coca-Cola Company, 1999
  • Mark Pendergrast: For God, Country and Coca-Cola, 2000
  • Johnny K. Johansson: Global marketing- Foreign Entry, Local Marketing & Global Management, 2005
  • Secret Formula, Fredrick Allen 1995
  • John Sicher, Beverage Digest Magazine, March 6th 2006

Cite this Research Paper:

APA Format

The Coca-Cola Company (2008, April 30) Retrieved October 03, 2022, from

MLA Format

"The Coca-Cola Company" 30 April 2008. Web. 03 October. 2022. <>