The Audience for "Sex and the City" Research Paper by supercalifragilistic

The Audience for "Sex and the City"
A discussion of the intended target audience for the television series "Sex and the City."
# 96750 | 5,229 words | 20 sources | APA | 2007 | US
Published on Jul 14, 2007 in Communication (Mass Media) , Communication (Television)

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This paper analyzes the television series "Sex and the City" on several different levels. First the paper describes various methods of audience analysis. Then it examines moral issues of television, such as role models for youth. "Sex in the City" is further described as appealing to the young, beautiful, and fabulous crowd that ranges in age from the early twenties to the mid-thirties, thus expressing the ideals of society's dominant culture. The author illustrates how the show can be analyzed from the coded and encoded messages it contains. The author concludes that the series had a long life due to its ability to tackle relevant social issues and to create conflict and controversy.

Sample of Sources Used:

  • Abercrombie, Nicholas (1996): Television and Society. Cambridge: Polity Press
  • Ashby, J. (2005). Excerpt. Cinema Journal 44.2 (2005) 127-132
  • Bandura, A. (1969). Principles of Behavior Modification. New York: Holt, Rinehart & Winston.
  • Bandura, A. (1997). Self-efficacy: The exercise of control. New York: W.H. Freeman.
  • Bandura, A. (1977). Social Learning Theory. New York: General Learning Press.

Cite this Research Paper:

APA Format

The Audience for "Sex and the City" (2007, July 14) Retrieved April 23, 2024, from

MLA Format

"The Audience for "Sex and the City"" 14 July 2007. Web. 23 April. 2024. <>