Strategic Planning in Higher Education Research Paper by Mira

Strategic Planning in Higher Education
A research paper on the importance of strategic planning in higher education.
# 153785 | 1,051 words | 8 sources | APA | 2011 | IE
Published on Jan 13, 2014 in Education (Higher)

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The paper reveals that strategic planning has emerged as a significant component of successful changes implemented at the college level. This paper provides a relevant account of key studies performed in the field of strategic planning, and discusses the important role of strategic planning in enhancing change and innovation in higher education. The paper addresses the benefits and phases of strategic planning as well as what the focus of strategic planning should be.

Strategic Planning as a Necessary Component to Higher Education
Importance of Educational Outcomes
Strategic Planning Enhances Change within the Educational Institutions
Benefits and Phases of Strategic Planning
Focus of Strategic Planning

From the Paper:

"Strategic planning literature discusses the positive role of the process within the context of higher education. Effective strategic planning at the college level can deal successfully with value conflicts as well as provide viable opportunities for enrichment and progress to all students (Kettunen, 2008). Undoubtedly, the strategic planning process is perceived as a major vehicle for change, which can guarantee that the respective educational institution is adequately strengthened. Strategic planning is an effective tool of moving higher education institutions forward due to the proper formulation of strategies. When colleges extensively engage in the strategic planning process, then they can definitely strengthen their competitive advantage and attract even more students on a regular basis (Thor, 2006). Strategic planning also contributes to the clarification of existing educational goals. By adhering to the educational institution's mission, strategic planning decreases ambiguity.
"In the process of clarifying main institutional and educational matters, the enhancement of confidence and security occupies an important position. In this sense, strategic planning focuses on external opportunities, internal strengths and challenges, and personal values and principles manifested by administrative staff at the college level (Rovai, Ponton, & Baker, 2008). This implies that researchers define strategic planning for colleges and universities as proactive in nature because the accent is upon the strengthening of the educational institutions. The strategic planning process provides a solid framework within which the implementation of quality tools and relevant processes can take place."

Sample of Sources Used:

  • Abelman, R., & Dalessandro, A. (2008). The institutional vision of community collegesassessing styles as well as substance. Community College Review, 35 (4), 306-335.
  • Choban, M.C., Choban, G.M., & Choban, D. (2008). Strategic planning and decision making inhigher education: What gets attention and what doesn't. Assessment Update, 20 (2), 1-14.
  • Gutteridge, T. (2007). Outreach and engagement: Afterthought or strategic priority? Mid-American Journal of Business, 22 (1), 5-6.
  • Harrison-Walker, L. (2009). Strategic positioning in higher education. Academy of EducationalLeadership Journal, 13 (1), 103-111.
  • Kettunen, J. (2008). A conceptual framework to help evaluate the quality of institutional performance. Quality Assurance in Education, 16 (4), 322-332.

Cite this Research Paper:

APA Format

Strategic Planning in Higher Education (2014, January 13) Retrieved December 09, 2023, from

MLA Format

"Strategic Planning in Higher Education" 13 January 2014. Web. 09 December. 2023. <>