Strategic Planning and Implementation Research Paper by cee-cee

Strategic Planning and Implementation
This paper looks at strategic planning and implementation at the Martha Stewart Living Omnimedia company.
# 109699 | 1,879 words | 9 sources | APA | 2008 | US
Published on Dec 05, 2008 in Business (Companies) , Business (Management) , Business (Human Resources)

$19.95 Buy and instantly download this paper now


The paper focuses on the Martha Stewart Living Omnimedia company's issue of increased employee turnover. The paper analyzes three strategy options from the standpoints of the attractiveness to stakeholders, stakeholder participation, risk assessment, cost benefit analysis, consistency with organizational values, effects on market position and share and costs and investments. The paper selects the most suitable strategy of investing in human resources by increasing employee wages and offering employees training programs and other personalized incentives. The paper discusses the mission, vision and objectives of the company and reveals what writing about strategic planning and implementation on such a large company taught this writer.

Management Strategy
Mission, Vision and Objectives
Learning Experience

Sample of Sources Used:

  • Grant, R.M., 2007, Contemporary Strategy Analysis: Concepts, Techniques, Applications, 6th Edition, Wiley-Blackwell, 500 pages, ISBN: 1405163088
  • Gratton, L., 2000, Putting People at the Heart of Corporate Purpose, 1st Edition, Financial Times Prentice Hall, 256 pages, ISBN: 0273650157
  • Kaplan, R.S., Norton, D.P., 2000, The Strategy-Focused Organization: How Balanced Scorecard Companies Thrive in the New Business Environment, 1st Edition, Harvard Business School Press, 416 pages, ISBN: 1578512508
  • 2007, Martha Stewart Living Omnimedia Inc. At A Glance, Forbes,, last accessed on December 4, 2007
  • 2007, Martha Stewart Living Omnimedia 2006 Annual Report, Retrieved from on December 4, 2007

Cite this Research Paper:

APA Format

Strategic Planning and Implementation (2008, December 05) Retrieved April 23, 2024, from

MLA Format

"Strategic Planning and Implementation" 05 December 2008. Web. 23 April. 2024. <>