Strategic Marketing and Investment
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Marketing is easy to learn, yet extremely difficult to practice well. Some marketing consultants believe that most marketing programs do not earn an acceptable return on investment. Even segmentation decisions, surely a cornerstone of marketing theory and practice, are subject to the same criticism.
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Strategic Marketing and Investment (2003, October 01) Retrieved November 15, 2019, from https://www.academon.com/research-paper/strategic-marketing-and-investment-31975/
"Strategic Marketing and Investment" 01 October 2003. Web. 15 November. 2019. <https://www.academon.com/research-paper/strategic-marketing-and-investment-31975/>