Strategic Marketing and Investment Research Paper by Master Researcher

Strategic Marketing and Investment
Shows why most marketing campaigns do not earn a satisfactory return on their investment.
# 31975 | 3,650 words | 13 sources | 2002 | US
Published on Oct 01, 2003 in Business (Finance, Investment and Banking) , Business (Marketing)

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Marketing is easy to learn, yet extremely difficult to practice well. Some marketing consultants believe that most marketing programs do not earn an acceptable return on investment. Even segmentation decisions, surely a cornerstone of marketing theory and practice, are subject to the same criticism.

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