Strategic Alignment and IT Planning: Frito Lay, Inc. Research Paper by Caligal07

An analysis of the Frito Lay company's business IT plan.
# 145208 | 3,481 words | 3 sources | APA | 2010 | US

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This paper focuses on the efforts of Frito Lay, Incorporated, to implement a micromarketing plan. The paper explains that the company experiences a steady rise in sales, peaking between the years of 1989 and 1992. Despite their success in sales, the paper continues, their market share presence for their products continued to slowly decline during those years; senior management predicted the need to implement a micromarketing strategy a few years before this happened. The paper describes the plan, which would involve an alignment and redesign of their current business processes. The plan also included integrating, reorganizing, and synchronizing operating processes with the business cycle, creating a flexible informational infrastructure, and establishing a solid relationship between IT and the business side. The paper concludes that companies today would do well to implement what Frito Lay learned by using strategies that involved business and IT alignment, and allowed them to blaze the trail toward success.

Frito Lay's Limitations
Frito Lays IT & Strategic Plans
Strategies for Communicating Plans to Senior Management

From the Paper:

"Implementing a micromarketing strategy was not easy for Frito-Lay Inc. In fact, because they did not have the proper systems and infrastructures to support this plan, profits dropped significantly in 1986 and their initial attempt was abandoned. Their organizational structure was not flexible enough, they clung to their hierarchal (top to bottom) approach and old fashioned paper based processes. The reporting and control relationships were not adequate enough. They failed to obtain employee commitment because the new strategy was not clearly explained to the employees. Managers continued to function as if nothing changed and new products where stagnant in their warehouses. The managers lacked the vision of the relationships between processes, technology and business organization. There was also a disconnect between communications with senior management and field managers, there was no commitment from senior management which affected the resources needed to accomplish the task."

Sample of Sources Used:

  • Applegate, Lynda M. (2005). Frito-Lay, Inc.: A Strategic Transition, 1987-1992 (Abridged). Boston, MA: Harvard Business Publishing.
  • Baschab, J., & Piot, J. (2007). The Executive's guide to Information Technology (2nd ed.). New Jersey: John Wiley & Co.
  • Lamb, Robert, Boyden. (1984). Competitive Strategic Management. Englewoods Cliffs, NJ: Prentice- Hall.

Cite this Research Paper:

APA Format

Strategic Alignment and IT Planning: Frito Lay, Inc. (2010, October 28) Retrieved October 05, 2022, from

MLA Format

"Strategic Alignment and IT Planning: Frito Lay, Inc." 28 October 2010. Web. 05 October. 2022. <>