Sports and Sports Media Research Paper by scribbler

Sports and Sports Media
A look at the scholarly study of sports and sports media.
# 151980 | 3,616 words | 13 sources | APA | 2012 | US
Published on Nov 04, 2012 in Communication (Mass Media) , Sport (General) , Sport (Ice Hockey)

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This paper presents a literature review of scholarly studies about sport and sport media and how those institutions impact culture. Various examples of the importance of not just sport but how sporting events and teams are marketed through media to cultures seemingly thirsting for more and more information. First, the paper presents the major theories of why people play sports. Then, the paper analyzes how sport has an enormous influence in society due to its financial and cultural impact.It also describes how the media drives this, using the example of NHL hockey teams. The paper also considers Canadian broadcast media in relation to reporting on these hockey teams, citing specific research studies on the topic. Next, the paper explores the international impact of sports, particularly in advertising brands of sports apparel and equipment. The paper concludes by stating that sports have a huge influence in he global society and that the money associated with the playing and production of sports cries out to be discussed and fully understood.


The History of the Study of Playing and Culture
Sport and Culture: A Powerful Mix
A Look at the History and Development of Media
Newspaper Reporting for a Daily in Canada
Canadian Sports Broadcasting History
Corporate Media Ownership of Sports Teams
Subculture Media and Alternative Sports (Windsurfing / Skateboarding)
Convergence within the Snowboarding Community
Children's Sport Experiences Cross over the Line of Fun into a Coach's Demands
Synergy and the Case of Cycling's Drug Busts
The New International Division of Cultural Labor (Generalizations)
The New International Division of Cultural Labor (Over-Production of Sports)

From the Paper:

"David Rowe introduces the idea that the need for a study of sport in cultural and media contexts is because the "collective public stake" is of substantial "significance" in society today. In other words, driven by media, sport has an enormous influence in society due to its financial and cultural impact on society (Rowe, p.4). Moreover, Lowe explains on page 6, sport is more than players on a field and wins or losses; sport is a "socio-cultural institution that is deeply connected to the politics of everyday life." When he uses the word "politics" Rowe is not talking about Democrats vs. Republicans; "politics" simply means a group of people making decisions collectively. Rather, Lowe is alluding to the global cultural impacts sport has due to the "massive investment, both material and symbolic, from business, government and the 'common people'" (p. 6).
"The power and lure of sport today is so great sport transcends the "sports page"; stories about individual sport stars and teams are now found on in general news pages, Lowe continues (p. 9). In fact sport has had such a powerful impact on society that; "new audiovisual technologies and newspaper formats" have been developed just to serve the hunger and thirst fans and readers have for sports ."

Sample of Sources Used:

  • Cavanagh, Richard P. (1992). The Development of Canadian Sports Broadcasting 1920-78. Canadian Journal of Communication, 17(3).
  • Dyck, Noel. (2003). Embodying Success: Identity and Performance in Children's Sport. In Sport, Dance and Embodied Identities, Noel Dyck, Ed. Oxford: Berg Publishers.
  • Fouche, Rayvon. (2009). Cycling's "Fix." Journal of Sport & Social Issues. 33(1), 97-99.
  • Goldlust, John. (1987). Sport as entertainment: The Role of Mass Communications. In Playing For Keeps: Sport, the Media and Society. Melbourne: Longman Cheshire.
  • Gruneau, Richard, and Whitson, David. Upmarket Continentalism: Major League Sport, Promotional Culture, and Corporate Integration. 235-262.

Cite this Research Paper:

APA Format

Sports and Sports Media (2012, November 04) Retrieved December 09, 2023, from

MLA Format

"Sports and Sports Media" 04 November 2012. Web. 09 December. 2023. <>