Sports and Sports Media Research Paper by scribbler

This paper presents a literature review of scholarly studies about sport and sport media and how those institutions impact culture. Various examples of the importance of not just sport but how sporting events and teams are marketed through media to cultures seemingly thirsting for more and more information. First, the paper presents the major theories of why people play sports. Then, the paper analyzes how sport has an enormous influence in society due to its financial and cultural impact.It also describes how the media drives this, using the example of NHL hockey teams. The paper also considers Canadian broadcast media in relation to reporting on these hockey teams, citing specific research studies on the topic. Next, the paper explores the international impact of sports, particularly in advertising brands of sports apparel and equipment. The paper concludes by stating that sports have a huge influence in he global society and that the money associated with the playing and production of sports cries out to be discussed and fully understood.


Outline:

The History of the Study of Playing and Culture
Sport and Culture: A Powerful Mix
A Look at the History and Development of Media
Newspaper Reporting for a Daily in Canada
Canadian Sports Broadcasting History
Corporate Media Ownership of Sports Teams
Subculture Media and Alternative Sports (Windsurfing / Skateboarding)
Convergence within the Snowboarding Community
Children's Sport Experiences Cross over the Line of Fun into a Coach's Demands
Synergy and the Case of Cycling's Drug Busts
The New International Division of Cultural Labor (Generalizations)
The New International Division of Cultural Labor (Over-Production of Sports)
Conclusion