Southwest Airlines and Employee Loyalty Research Paper by Quality Writers

Southwest Airlines and Employee Loyalty
A discussion of high employee loyalty at Southwest Airlines and how this can be maintained in order for Southwest to remain a market leader in the industry.
# 102941 | 1,520 words | 4 sources | MLA | 2008 | US
Published on Apr 07, 2008 in Business (Companies) , Business (Industries) , Business (Human Resources)

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This paper analyzes how the idea of high employee loyalty has transcended Southwest's business model and has allowed the airline to become a market leader in a very volatile industry. The paper also examines how high employee loyalty can be maintained and the costs that are associated with it. Lastly, the paper provides a recommendation centered on a more strategic approach to human resource management.

Table of Contents:
Achieving High Employee Loyalty at Southwest Airline: Recommending an Integration with Southwest Airlines' Strategic Model
Why Focus on the Strategic Development of Employee Loyalty?

From the Paper:

"Southwest Airlines need to be able to explore other strategic practices that embody effective human resource management. Also, Southwest's human resource model should afford the company the luxury of risk-taking without putting the firm in jeopardy financially or otherwise. In wake of the present industry changes identified or speculated - possible merger between United Airlines and Continental Airlines, and the consolidation prompted by US Airways bid to acquire Delta Air Lines out of Chapter 11. If these trends continue, then employee loyalty will just not be enough, a profit sharing scheme will be inadequate, the fact is, Southwest Airlines, needs to be involved in more expansive programs; the recommendation from this analysis is one that is focused on strategic development."

Sample of Sources Used:

  • Govindarajan, Vijay and Lang, Julie. Southwest Airlines Corporation. Dartmount College: Center for Global Leadership, 2002.
  • Magretta, Joan. What Management Is: How it Works and Why it It's Everyone's Business The Free Press, 2002.
  • Reed, Dan. "Airline Industry Poised for Shake-up"? USA Today, 2006.
  • Ulrich, David. Human Resource Champions. Harvard Business School Press; 1997

Cite this Research Paper:

APA Format

Southwest Airlines and Employee Loyalty (2008, April 07) Retrieved October 05, 2022, from

MLA Format

"Southwest Airlines and Employee Loyalty" 07 April 2008. Web. 05 October. 2022. <>