Sex in Advertising Research Paper by cee-cee

Sex in Advertising
An analysis of the symbolism of sex in advertising.
# 111065 | 5,152 words | 20 sources | APA | 2008 | US
Published on Jan 06, 2009 in Advertising (General) , Gender and Sexuality (General)

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This paper analyzes the presence of sexual content with recognized sexual significance in advertisements. The author provides a short history of sex in advertisements and gives examples of big brand names such as Abercrombie & Fitch and Victoria's Secret, that have employed this tactic of advertising. The author reviews the different forms of research that have been conducted to date in order to determine the relationship of sex advertising and consumer sales. The paper also discusses the need for sexual content in advertising and questions if these advertisements will continue to work. In the conclusion, the author suggests that marketers need to do more research regarding the need for sex in advertising and looks at each instance separately before deciding what type of advertisement will best meet their objectives.

Chapter One
Context Of The Problem
Problem Statement
Research Questions
Organization Of The Study
Significance of Report
Chapter II
Literature Review
Using Sex in Advertising
Attractive women Commentators
Attractive Women Add-ons
Changing of Mores
Future Mores
Burn Out
References Cited

Sample of Sources Used:

  • Baker, M. J., & Churchill, G. A. (1977). The impact of physically attractive models on advertising evaluations. Journal of Marketing Research, 24, 538-555.
  • Belch, M. A., Holgerson, B. E., Belch, G. E., & Koppman, J. (1981). Psychophysical and cognitive responses to sex in advertising. In A. Mitchell (Ed.), Advances in consumer research (pp. 424-427). Ann Arbor, MI: Association for Consumer Research.
  • Bello, D. C., Pitts, P E., & Etzel, M. J. (1983). The communication effects of controversial sexual content in television programs and commercials. Journal of Advertising, 12(3), 32-42.
  • Baudrillard,. J. (1993) 'The Evil Demon of Images and Precession of Simulacra' in Docherty Thomas (ed.) Postmodernism: A Reader London: Harvester Wheatsheaf
  • Chilton, D. (2000) Sexing it up. Marketing Magazine. 105(49): 13

Cite this Research Paper:

APA Format

Sex in Advertising (2009, January 06) Retrieved April 19, 2024, from

MLA Format

"Sex in Advertising" 06 January 2009. Web. 19 April. 2024. <>