Royal Dutch Shell - Strategy Context Report Research Paper

Royal Dutch Shell - Strategy Context Report
A strategy context report examining the Royal Dutch Shell company.
# 118587 | 3,522 words | 51 sources | APA | 2009 | GB
Published on Feb 09, 2010 in Business (Companies) , Business (International) , Business (Business Plans)

$19.95 Buy and instantly download this paper now


This paper examines the Royal Dutch Shell company. The paper discusses the major global influences for the company and presents the major outcome of a Porters 5 Forces analysis and of a SWOT (strengths, weaknesses, opportunities, threats) analysis. The paper then applies the McKinsey 7 "s" approach to identify Shell's key elements, discusses its major issues and presents recommendations. The paper contains tables and figures.

Table Of Contents:
Executive Summary
Terms Of Reference
Industry Overview
The Oil Industry
Macro Environmental Analysis
Competitive Environment Analysis
Porters Five Forces
Opportunities & Threats
Evaluation Of Business And Competitive Strategies
The Mckinsey 7s Model
Potential Added Value Roles Of The Corporate Parent
Value Chain
The Mckinsey/Ge Matrix
Strategic Groups-Oil Industry
Strengths And Weaknesses
Strategic Analysis Of The Organization
Identification Of Major Strategic Issues Facing The Organization

From the Paper:

"Royal Dutch Shell is one of the world's largest companies, currently ranked number 6 in the Forbes Global 2000 list of top public corporations (Forbes, 2008). It can be classified as one of the so called "supermajors", the largest companies in this sector, along with BP, Chevron, ExxonMobil, ConocoPhillips, Eni and Total S.A. According to Forbes, with revenues of over 355 billion dollars in 2007, Shell is the second largest energy company in the world, after ExxonMobil and before BP. In 2008, Shell's profit was down to 26.3 billion dollars from 31.3 billion dollars in 2007 and had a Market Value of over 220 billion dollars (Forbes, 2008). Shell is also Europe's largest energy group and a major player in the petrochemical industry. It has worldwide proved of reserves of 11.9 billion barrels of oil and oil equivalent, most of which produced in Nigeria, Oman, UK and US. Shell also produces refined products and chemicals, transports natural gas, trades electricity and develops renewable energy sources. With 46,000 gas stations Shell is operating the world's largest fuel retail network (Shell, 2009)."

Sample of Sources Used:

  • Alhajji A. (2004), "The impact of Dollar Devaluation on The World Oil Industry: Do exchange rates matter?" URL: Date viewed: March 19, 2009
  • (2008), "Guide to the 2008 Elections"URL: Date viewed: March 19, 2009
  • Bank of England (2009), "Interest Rates and Inflation" URL: Date viewed: March 19, 2009
  • ITN (2007), "UK's levels of disposable income fall again" URL: Date viewed: March 19, 2009
  • iGoogle (2009), "Currency Converter" URL: Date viewed: March 19, 2009

Cite this Research Paper:

APA Format

Royal Dutch Shell - Strategy Context Report (2010, February 09) Retrieved April 19, 2021, from

MLA Format

"Royal Dutch Shell - Strategy Context Report" 09 February 2010. Web. 19 April. 2021. <>