Revenue Management and Small Enterprises Research Paper by Nicky

Revenue Management and Small Enterprises
This paper discusses the importance of revenue management on small businesses and the factors that need to be considered to create viable enterprises.
# 147181 | 7,080 words | 30 sources | APA | 2010 | US
Published on Feb 28, 2011 in Business (Small) , Education (Higher)

$19.95 Buy and instantly download this paper now


This paper discusses the importance of revenue management in a small business. The paper also includes a discussion of strategic planning and having a mission statement to follow. A look at why small businesses are forming relationships with universities is included as well as the positive contributions these businesses have on the economy. An analysis of the effects these relationships have on the universities is also presented. In the conclusion, the author discusses the effects the global recession is having on small enterprises.

From the Paper:

"The United States is not the only country where this is important because laws adapted recently in many countries have included this particular objective and innovation in the mission statements of their universities (Davidsson, 2002). In this way the university plays a much more serious role in the community and a stronger economic role as well. In return for this, industry is helping the universities by funding many of the research programs and contributing to the ideas that have been created there.
Governmental funding is often not enough for many universities to do the types of research that they would like, and equipment and other items have become more costly over the years (Davidsson, 2002). Governmental funding is also often not enough for people who are starting up their own entrepreneurial business or SME, but by doing so in conjunction with a university the chances of success are higher and so are the chances of getting enough funding to do everything that a person wants to do to make sure that the business is marketed and set up properly. Just governmental funding for an SME, though, or just governmental funding for a university, is generally lacking."

Sample of Sources Used:

  • Bird Schoonhoven, C., Eisenhardt, K. M., & Lyman, K. (1990). Speeding product to market: waiting time to first product introductions in new firms. ASQ, 35, 177-207.
  • Boyd, L., Gupta, M., & Sussman, L. (2001). A new approach to strategy formulation: Opening the black box. Journal of Education for Business: 338.
  • Chrisman, J.J., Hynes, T., & Fraser, S. (1995). Faculty entrepreneurship and economic development: the case of the University of Calgary. Journal of Business Venturing, 10(4): 267-281.
  • Clarysse, B., Degroof, J. J., & Heirman, A. (2001). Analysis of the typical growth path of technology-based companies in life sciences and information technology, and the role of different sources of innovation financing. Brussels: European Commission, Enterprise Directorate-General.
  • Collinson, S. & Gregson, G. (2003). Knowledge networks for new technology-based firms: an international comparison of local entrepreneurship promotion. R & D Management, 33(2): 189-208.

Cite this Research Paper:

APA Format

Revenue Management and Small Enterprises (2011, February 28) Retrieved July 15, 2020, from

MLA Format

"Revenue Management and Small Enterprises" 28 February 2011. Web. 15 July. 2020. <>