Research Approaches in International Businesses Research Paper by Nicky

Research Approaches in International Businesses
A discussion of research approaches that can identify problems in international business.
# 127920 | 4,279 words | 17 sources | APA | 2010 | US
Published on Jun 16, 2010 in Business (International) , Economics (International) , Research Designs (General)

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In this paper, effective qualitative research approaches are analyzed in light of how they may be used to identify both problems and opportunities in international business. First, the paper presents an overview of the debate regarding qualitative versus quantitative approaches to social research. A chart is included to visually clarify various approaches to qualitative versus quantitative research. The author notes the pros and cons of both methods. The paper continues by pointing out various reasons why there is a paucity of scholarly literature on qualitative research and international business. This is followed by a review of two studies based on qualitative research in international relations ,focusing on US - South Korean relations. Charts are included to highlight salient points. The paper concludes by stating that the qualitative case study approach, combined with the triangulated methodologies can provide a robust and comprehensive analysis of potential problems that must be taken into account in international business, especially in cases of an overseas investment. The paper includes appendices.

Review and Discussion
Part A. Summary and Overview
Table 1. Similarities and differences between quantitative and qualitative analysis
Part B. Empirical research concerning efficacy of qualitative research approaches
Literature review and its connection to the research question(s)
Methods employed
Data analysis
Interpretation of the results
Appendix A

From the Paper:

"Because the two different research methodologies provide significantly different results, it is vitally important to recognize when to use one approach rather than the other. In this regard, qualitative analyses can provide researchers with some potential insights that might not be available through a strict "bean counting" approach. For instance, Daymon and Holloway (2002) note that, "Because qualitative methods tend to be associated with the subjective nature of social reality, they are well equipped to provide insights from the perspective of stakeholders, enabling researchers to see things as their informants do" (p. 3). In sharp contrast to quantitative approaches, qualitative methodologies seek to provide researchers with the "big picture." "

Sample of Sources Used:

  • Brewer, P. 2007. 4 Psychic Distance and Australian Export Market Selection. Australian Journal of Management, 32(1), 73.
  • Coviello, N. E. 2006. The Network Dynamics of International New Ventures. Journal of International Business Studies, 37(5), 713-715
  • Daymon, C. and Holloway, I. 2002. Qualitative Research Methods in Public Relations and Marketing Communications. London: Routledge.
  • Fraenkel, J. R. and Wallen, N. E. 2001. Educational Research: A Guide to the Process. Mahwah, NJ: Lawrence Erlbaum Associates.
  • Gratton, C. and Jones, I. 2003. Research Methods for Sport Studies. New York: Routledge.

Cite this Research Paper:

APA Format

Research Approaches in International Businesses (2010, June 16) Retrieved May 30, 2023, from

MLA Format

"Research Approaches in International Businesses" 16 June 2010. Web. 30 May. 2023. <>