Public Relations in Human Resource Management Research Paper by Jay Writtings LLC

Public Relations in Human Resource Management
An in-depth exploration of the role of public relations practitioners in human resource management.
# 119632 | 5,198 words | 18 sources | MLA | 2010 | US
Published on May 13, 2010 in Business (Management) , Business (Human Resources) , Communication (General)


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Description:

The paper explores at length the specifics of corporate identity and image, the concept of corporate social responsibility, the relationship between employee relations and favorable corporate identity and the role of public relations practitioners in human resource management. The paper shows how the public relations discipline has become more strategic and closer to the heart of business, and therefore its role is expanding dramatically in all areas of corporate life, especially in the area of human resource management.

Outline:
Introduction
Corporate Identity and Corporate Image
Corporate Social Responsibility
Corporate Assets and Asset Management
The Evolution of Human Resource Management
The Public Relations Practitioner's Role in Human Resource Management
Conclusion

From the Paper:

"Numerous changes have occurred in society since the turn of the century which have directly and dramatically affected the conduct of business in the United States. As a result of these changes, many basic elements of corporate existence - corporate structure, culture and responsibility - have been redefined.
"Today, an increased emphasis has been placed on a company's corporate identity. A company's ability to become and remain successful and competitive is linked to its corporate identity. The way a company manifests itself - its corporate identity - determines the way people feel about it. The way people feel about a company - its corporate image - can have a tremendous impact on its success and profitability."

Sample of Sources Used:

  • Holy Bible, Proverbs 29:18.
  • Houser, Theodore V. Big Business and Human Values, New York: McGraw-Hill Book Company, Inc., 1957.
  • Moore, Frasier H. Public Relations: Principles, Cases & Problems, 7th Ed., Homewood, IL,R.D. Irwin, 1977.
  • Organ, Dennis W. The Applied Psychology of Work Behavior: A Book of Readings,Business Publications, Inc., 1978.
  • "All Work and No Play Isn't Even Good for Work", Psychology Today., (March 1989),

Cite this Research Paper:

APA Format

Public Relations in Human Resource Management (2010, May 13) Retrieved October 16, 2019, from https://www.academon.com/research-paper/public-relations-in-human-resource-management-119632/

MLA Format

"Public Relations in Human Resource Management" 13 May 2010. Web. 16 October. 2019. <https://www.academon.com/research-paper/public-relations-in-human-resource-management-119632/>

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