Public Relations and Marketing Management Research Paper by supercalifragilistic

Public Relations and Marketing Management
A discussion of the role of public relations in global marketing management and strategies.
# 96892 | 6,195 words | 38 sources | APA | 2007 | US

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This paper gives an in-depth analysis of the role of public relations for today's global companies, with particular focus on marketing and management strategies. The paper includes a literature review which helps define a best practices model for this field. Several other models of public relations are taken from current research in emerging global companies. The importance of the Internet is described as a public relations tool, with applicable sites listed.

Emergence of Public Relations Maturity Model
Model of Market-Driven Organization, Synchronized Across Functions
Figure 1: Public Relations as being Demand Driven
Figure 2: Public Relations Maturity Model
Literature Review
Figure 3: PR Manager Dashboard Interface
Turning the Position of Trusted Advisor into a Competitive Advantage
Completing Market Segmentation Based on Trust
Values-Based Segmentation Strategies and Pricing
Organizational and Customer Value Alignment and Relationships
ROI Analysis Literature Review
Nordstrom's Case Study: How Public Relation's Stressing Value Impacts Company Culture
Areas of Future Research
Bibliography or Works Cited

Sample of Sources Used:

  • Achrol, R. S. (1991) - Evolution of the marketing organization: New forms for turbulent environments. Journal of Marketing, 55, 77-93.
  • Alvesson, M. (1990). - Organization: From substance to image? Organization Studies, 11, 373-394.
  • Alderson, W. (1937) - A marketing view of competition. Journal of Marketing, Homewood, IL: Richard D. Irwin, Inc.
  • Alderson, W. (1965) - Dynamic marketing behavior: A functionalist theory of marketing. Homewood, IL: Richard D. Irwin, Inc.
  • AMR Research (2005) - The Handbook of Becoming Demand Driven. AMR Research Report. July 15, 2005. Lora Cecere, Roddy Martin, Debra Hofman.

Cite this Research Paper:

APA Format

Public Relations and Marketing Management (2007, July 17) Retrieved October 04, 2022, from

MLA Format

"Public Relations and Marketing Management" 17 July 2007. Web. 04 October. 2022. <>