Pricing, Marketing and Wal-Mart
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This paper argues that Wal-Mart's controversial retail pricing strategy for toys known as "loss leaders" was justified during the Christmas holiday season of 2003. The term "loss leaders" is defined and shown why it is a valuable marketing tool. The paper then examines the consequences of Wal-Marts approach, with particular emphasis on other toy retailers. Although the paper presents the criticisms of Wal-Mart's marketing approach, in the end, the author believes "loss-leaders" is a viable approach in a competitive marketplace.
Sample of Sources Used:
- Fox, Mark A. "Market Power in Retailing: The Case of Wal-Mart." Popular Music and Society 28.4 (2005): 501-505.
- Gillooley, David. Retail Product Management: Buying and Merchandising. London: Routledge, 2001.
- Grant, Lorrie. "Wal-Mart Doesn't Plan to Toy Much With Prices." USA Today 11 Oct. 2004: B8.
- Hotten, Russel. "Tough Game for the Big Players in Toys." The Evening Standard 17 Dec. 2004: 46.
- Lohr, Steve. "Is Wal-Mart Good for America?" New York Times Week in Review 7 Dec. 2003: C5.
Cite this Research Paper:
Pricing, Marketing and Wal-Mart (2007, July 10) Retrieved May 08, 2021, from https://www.academon.com/research-paper/pricing-marketing-and-wal-mart-96487/
"Pricing, Marketing and Wal-Mart" 10 July 2007. Web. 08 May. 2021. <https://www.academon.com/research-paper/pricing-marketing-and-wal-mart-96487/>