Porter's Three Generic Strategies Research Paper by Hans

A literature review to determine whether Porter's generic three strategies model is still relevant to today's business environment.
# 149723 | 2,199 words | 15 sources | APA | 2010 | GB
Published on Dec 29, 2011 in Business (Industries) , Business (Marketing)

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This paper presents a literature review to answer the question "Is Porter's generic three strategies model still relevant to today's business environment?" The paper gives an overview of the definitions of Porter's three generic strategies before going on to consider alternative models and the relevance of the strategic framework in the context of the food retail sector as a case study example.

Porter's Three Generic Strategies
Relevance of the Model
The Supermarket Sector

From the Paper:

"Before each of the strategies are considered separately, it is important to consider some of the fundamental assumption around the model. In the first case, Porter's model is one which advocates the development of a strategy which can lead to a sustained competitive advantage. This is an important point as those in the marketing literature (Kottler et al 2009, Jobber 2007) point out, company's can often compete in the short term creating a competitive advantage through such mechanisms as price wars however, these are not sustainable sources of a competitive advantage in the long term.
"The second large assumption Porter (2004) makes is that whilst the three generic strategies are not necessarily mutually exclusive, very few companies manage to create a source of sustained competitive advantage by following more than a single generic strategy at any one time. Where a company either fails to apply one of the three generic strategies or a company attempts to follow multiple strategies with bad implementation Porter (2004) refers to these companies as being "Stuck in the middle". In other words such company's attempt to be all things to all people but end up poorly fulfilling the needs of a wide range of stakeholders, rather than fulfilling the needs of a smaller group of stakeholder well."

Sample of Sources Used:

  • BBC News. 2009. Opel and Vauxhall to go to Magna. Available online at: http://news.bbc.co.uk/1/hi/business/8247971.stm [Accessed on 26/11/09].
  • Belch, G, E. Belch, M, A. 2009. Advertising and promotion. 8th ed. Boston: McGraw-Hill.
  • Brassington, F, Pettitt, S. 2007. Essentials of marketing. 2nd ed. Harlow: FT Prentice Hall.
  • Creevy, J. 2009 Nov 2nd. Morrisons seeks supplier support. Retail Week. Available online at: http://www.retail-week.com/retail-sectors/food/morrisons-seeks-supplier-support/5007650.article [Accessed on 05/11/09].
  • De Wit, B, Meyer, R. 2004. Strategy: Process, content, context. An international perspective. 3rd ed. Australia: Thomson Press.

Cite this Research Paper:

APA Format

Porter's Three Generic Strategies (2011, December 29) Retrieved May 26, 2020, from https://www.academon.com/research-paper/porter-three-generic-strategies-149723/

MLA Format

"Porter's Three Generic Strategies" 29 December 2011. Web. 26 May. 2020. <https://www.academon.com/research-paper/porter-three-generic-strategies-149723/>