Pfizer Research Paper by hicaliber

A review of Pfizer, a worldwide producer of health products for people and animals.
# 95334 | 1,693 words | 1 source | MLA | 2005 | US

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This paper takes a look at Pfizer's Animal Health Group, which must develop a solution that allows it to maintain its brand reputation and profitability in its animal health business despite growing price pressure in the cattle market. The paper discusses the strengths and weaknesses of Pfizer.

Problem Statement
Situation Analysis
Major Strategic Alternatives
Decision Criteria
Analysis of Alternatives
Recommended Solution

Sample of Sources Used:

  • Cravens, David W. and Piercy, Nigel F. (2003). Strategic Marketing. McGraw-Hill Irwin, Boston.

Cite this Research Paper:

APA Format

Pfizer (2007, May 21) Retrieved September 19, 2020, from

MLA Format

"Pfizer" 21 May 2007. Web. 19 September. 2020. <>