Nike and Adidas Research Paper by The Research Group

Nike and Adidas
Examines competition, labor issues, background, management & marketing of both athletic footwear companies.
# 10470 | 3,375 words | 11 sources | 2001 | US
Published on May 12, 2003 in Business (Companies) , Business (Marketing) , Sport (General)

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From the Paper:

Nike is one of the most successful manufacturers of athletic footwear, competing with Reebok, L.A. Gear and Adidas, as well as with manufacturers of casual footwear. In recent years, the company has expanded into the apparel market, to lessen its dependence on the highly fickle athletic footwear market, and has also seen significant opportunity in the international arena. Nike survived the stagnation in the industry of the early 1990s well, and is now one of the strongest companies in the industry from a financial standpoint. Adidas is a much older brand than Nike, and has suffered through a rift between its founders as well as intense competition from companies such as Nike, but it emerged at the end of the twentieth century as a strong brand in the athletic shoe market."

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