"New York Times" - Business Analysis Research Paper by ResearchRiter

"New York Times" - Business Analysis
A business analysis of the "New York Times" and the newspaper industry in general.
# 122604 | 3,000 words | 58 sources | APA | 2008 | US
Published on Dec 01, 2008 in Business (Companies) , Business (Industries) , Communication (Journalism)


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Description:

This paper is an analysis of "The New York Times", an icon in the publishing business, and the newspaper industry overall. The paper uses Dranove & Marciano's book "Kellogg on Strategy" as a springboard for the analysis.

From the Paper:

" 'The New York Times' is a newspaper read not just in New York City bu tall over the world. It is an icon in the publishing industry. On any controversial issue people want to know 'What does 'The New York Times' say about it?" Despite its superlative brand identity, however, the newspaper exists in what can best be described as a failing industry. With the advent of the Internet and the immediacy of wireless communication devices such as cell phones and Blackberries..."

Cite this Research Paper:

APA Format

"New York Times" - Business Analysis (2008, December 01) Retrieved May 26, 2020, from https://www.academon.com/research-paper/new-york-times-business-analysis-122604/

MLA Format

""New York Times" - Business Analysis" 01 December 2008. Web. 26 May. 2020. <https://www.academon.com/research-paper/new-york-times-business-analysis-122604/>

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