McDonaldization and the Global Image of the U.S.
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This paper examines how McDonald's has implemented globalization as a corporate policy. Additionally, the paper looks at how this approach affects the US image abroad. The author cites the company's overall globalization strategy that focuses on keeping the same products and menus available throughout the world. The author concludes by acknowledging that McDonald's is the most notorious and recognized symbol of globalization.
From the Paper:"What is McDonaldization? It is the process by which the principles of the fast-food restaurant are coming to dominate more and more sectors of American society as well as the rest of the world. There are four elements to the heart of the success of McDonaldization they are; efficiency, calculability, predictability and control . Efficiency being the optimum method for getting from one point to another; the process to reach a specific end rapidly, with the least amount of cost and effort. Calculabilty is the emphasis on the quantitative aspects of products sold (portion side cost) and services offered. Predictability is the consistency of products or service regardless of the location. Control applies to the strict rules and procedures forcing employees to do task without thinking or questions. Thinking in terms of the four elements many goods and services industries in America and abroad have applied this theory for their own success as did McDonald's. McDonald's has long been recognized as a leader in technological innovation in the fast-food industry. Indeed, the company gained rapid market share in the United States by pioneering the concept of fast-food."
Sample of Sources Used:
- Hamburger University. (2005, April 11). Nation's Restaurant News, 39, pp. S104-S107.
- Helm, B. (2005, August 11). Giving machines the gift of gab. Business Week Online, n.p.
- Ritzer, George (2006). McDonaldization The Reader. Sage Publishing
Cite this Research Paper:
McDonaldization and the Global Image of the U.S. (2007, April 12) Retrieved December 08, 2019, from https://www.academon.com/research-paper/mcdonaldization-and-the-global-image-of-the-u-s-93860/
"McDonaldization and the Global Image of the U.S." 12 April 2007. Web. 08 December. 2019. <https://www.academon.com/research-paper/mcdonaldization-and-the-global-image-of-the-u-s-93860/>