McDonald's Advertising Research Paper by supercalifragilistic

McDonald's Advertising
A discussion of the possible techniques to protect children from being targeted by advertising, particularly by McDonald's.
# 96337 | 2,447 words | 22 sources | APA | 2007 | US
Published on Jul 01, 2007 in Business (Companies) , Advertising (Industry-Specific) , Law (General)

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This paper discusses advertising that targets children, particularly that which is harmful to them, such as fast food. It particularly discusses the advertising techniques of McDonald's. The paper asserts that government regulation is the best solution to protect children from advertisers because businesses have no incentive to do so and because parents are not in a position to control the problem.

Table of Contents:
Advertising and Children
McDonald's Role in Advertising to Children
Social Implications
Economic Implications
Political Implications
Analysis and Conclusion

Sample of Sources Used:

  • "Burger Giant Plans Clothing Range." BBC News 25 Mar. 2004. Retrieved from:
  • "Burgers on the Brain: Can You Really Get Addicted to Fast Food?" New Scientist, Feb. 2003. Retrieved from:
  • Chait, J. "McLawsuit Tossed." DiabetesHealth, Apr. 2003. Retrieved from:,2,3126.html
  • "Court Dismisses McDonald's Obesity Case." BBC News, 22 Jan. 2003. Retrieved from:
  • Dittmann, Melissa. "Protecting Children From Advertising." Monitor on Psychology Vol. 34, No. 6. 6 Jun 2004. Retrieved from:

Cite this Research Paper:

APA Format

McDonald's Advertising (2007, July 01) Retrieved July 08, 2020, from

MLA Format

"McDonald's Advertising" 01 July 2007. Web. 08 July. 2020. <>