Marks & Spencer Analysis Research Paper by kostasp80

Marks & Spencer Analysis
This paper provides a strategic analysis of the Marks & Spencer (M&S) retail chain.
# 100520 | 2,121 words | 3 sources | APA | 2005 | GR


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Description:

In this article, the writer looks closely at the operations of M&S. The writer notes that in 1998, M&S found itself in a 'turnaround' situation'. The writer then discusses how this situation arose and looks at how it is reflected in the company's financial results. The writer identifies the strategies used to turn the company around and evaluates their success. Drawing on the information in the case study by G. Johnson & K. Scholes, the writer applies a SWOT model to analyse the position of M&S in the late 1990s. Further, the writer identifies and explains the likely critical success factors for M&S in the future including their impact on company culture.

Outline:
Turnaround Situation
Strategies Employed
Analysis of M&S Position in the 1990s, using SWOT Analysis
Justification of Using SWOT Analysis and Consideration of Other Models
Critical Success Factors for M&S

From the Paper:

"As mentioned in the case (Johnson & Scholes, 2000, pp.1048- 10500, M&S faced a turnaround situation, when its profits, sales, market- share and expansion programme was challenged, as a result of intensive competition and low profitability. Early indications of such turnaround situation was the pause of the company's expansion programme in Europe and America, a massive decline (23 per cent fall in November) in profits, and a sufficiently eroded market share, resulting from intensive competition."

Sample of Sources Used:

  • Johnson, G. & Scholes, K. (1984), Exploring Corporate Strategy: 6th Edition Financial Times: Prentice Hall, England.
  • Lynch, R., (2000), Exploring Corporate Strategy, Financial Times: Prentice Hall, England.
  • Porter, M. (1980), Competitive Strategy: Techniques for Analyzing Industries and Competitors, New York: Free Press.

Cite this Research Paper:

APA Format

Marks & Spencer Analysis (2008, January 06) Retrieved April 17, 2021, from https://www.academon.com/research-paper/marks-spencer-analysis-100520/

MLA Format

"Marks & Spencer Analysis" 06 January 2008. Web. 17 April. 2021. <https://www.academon.com/research-paper/marks-spencer-analysis-100520/>

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