Marketing Strategies: Planning and Realization Research Paper by cee-cee

Marketing Strategies: Planning and Realization
An analysis of marketing strategies and how to plan, implement and control them.
# 109325 | 3,048 words | 20 sources | APA | 2008 | US
Published on Nov 28, 2008 in Business (Companies) , Business (Marketing)


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Description:

This paper provides an overview of various marketing strategies, and gives examples from Cingular, Kodak and JetStar Airlines that demonstrate both successful and unsuccessful real-life marketing strategies. The writer explores key elements of marketing strategy such as marketing campaigns, marketing materials, and effective use of trademarks to market new products. Implementation strategy includes following the steps outlined in the marketing campaign, from market research to product launch, and to sales. The writer discusses the importance of maintaining control over advertising and other marketing initiatives. The paper concludes with a summary of the issues related to any company's overall marketing strategy.

Outline:
Introduction
Marketing Strategies: Planning
Example: U.S. Cingular
Marketing Strategies: Implementation
Example: Kodak
Marketing Strategies: Control
Example: JetStar Airlines
Conclusion

Sample of Sources Used:

  • Ailawadi, K., Borin, N., Farris, P. (1995). Market Power and Performance: A Cross-Industry Analysis of Manufacturers and Retailers. Journal of Retailing,(71)(3): 211-248.
  • Blair, R. & LaFontaine, F. (2005). The Economics of Franchising. Cambridge University Press.
  • Brandt, M. (2000). Introducing New Products. Retrieved November 12, 2007, from http://www.inc.com.
  • Cuneo, A. (2006). A Cingular Waste. Advertising Age. (May).
  • Christensen, C. & Anthony, S. (2007). Will Kodak's New Strategy Work?. Retrieved November 13, 2007, from http://www.forbes.com.

Cite this Research Paper:

APA Format

Marketing Strategies: Planning and Realization (2008, November 28) Retrieved June 05, 2020, from https://www.academon.com/research-paper/marketing-strategies-planning-and-realization-109325/

MLA Format

"Marketing Strategies: Planning and Realization" 28 November 2008. Web. 05 June. 2020. <https://www.academon.com/research-paper/marketing-strategies-planning-and-realization-109325/>

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