Marketing Strategies: Planning and Realization Research Paper by cee-cee

This paper provides an overview of various marketing strategies, and gives examples from Cingular, Kodak and JetStar Airlines that demonstrate both successful and unsuccessful real-life marketing strategies. The writer explores key elements of marketing strategy such as marketing campaigns, marketing materials, and effective use of trademarks to market new products. Implementation strategy includes following the steps outlined in the marketing campaign, from market research to product launch, and to sales. The writer discusses the importance of maintaining control over advertising and other marketing initiatives. The paper concludes with a summary of the issues related to any company's overall marketing strategy.

Outline:
Introduction
Marketing Strategies: Planning
Example: U.S. Cingular
Marketing Strategies: Implementation
Example: Kodak
Marketing Strategies: Control
Example: JetStar Airlines
Conclusion