Marketing in Business Research Paper by academic

Marketing in Business
An examination of major marketing concepts which need to be considered by all businesses.
# 29014 | 4,126 words | 7 sources | MLA | 2002 | US
Published on Jul 13, 2003 in Business (Management) , Business (Marketing)

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There are multiple concepts in marketing that need to be understood and applied for a company to successfully develop and implement a marketing plan. Of those concepts, this paper discusses the following: primary versus secondary research, the Product Life Cycle Curve, retail versus wholesale markets, the relation of the Adoption Curve to the Product Life Cycle Curve, the different advertising types and how pricing is used as a product differentiator.

From the Paper:

"What new products or services should your company offer? At what price point will they be most successful? What demographic will find your product or service most valuable? Where would be the best location to open a new storefront? By performing market research, these questions and more can be answered. With accurate research a company can make better business decisions to help ensure their and their product's success. There are two types of research that can bring companies this valuable information, primary and secondary market research, however, what are the differences, and is which is better?"

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